Virtual Marketing Analyst

MarketMiner®, Inc.

Charlottesville, VA

The firm has produced a highly-automated, cross platform and cost-effective data mining environment that assists developers in creating vastly superior statistical models faster and cheaper than any other available tools.

• The firms software allows for more precise targeting of a customers acquisition, retention, reactivation, cross-sell and up-sell marketing activities.
• The highly automated analysis software enables the firm's customers to perform analyses in days that would take a team of statisticians and analysts months, while also allowing for better focused study.
• The resulting benefits of the firms software is an improved understanding of the impact of competitors on sales.

• MarketMiner Inc. is the first company to introduce a Market Mining tool that is tailored to meet the specific needs of marketing and sales professionals. The firm believes it's products should come with standard functions such as address standardization, geocoding, and data enhancements to provide customers with the most comprehensive Market Mining products today.
• The firm has partnerships with the following firms: Pitney Bowes, Alltel, ADVO, Interact, IBM, CAS, Rockwell, Lockheed Martin, Xpress Document, LTS, WordCom, City National Bank, Philip Morris, Continental Airlines, People Soft, Provident Bank and General Dynamics.

• Marketminer software has been included in the following Johnson Space Center initiatives: Automated classifications of EGIL (Electrical Generation Integrated Load) signals from the Space Shuttle, Estimation of Force moment coefficients for the X-38 Space Station escape vehicle.

Return to NASA SBIR Success Listings

Curator: SBIR Support                 2/7/05