Comment Number: OL-102844
Received: 4/14/2004 12:36:15 PM
Organization: bpm services
Commenter: david bosset
State: FL
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 To the Commissioners, I do not envy your job but I applaud your efforts to curb the problem of unsolicited bulk email. However, I am concerned about the proposed requirement for merchants to maintain suppression lists. I am also concerned about the cost of obtaining a "Do not e-mail" list if the cost is equal to or greater than the current "Do not call" list. Many small 1 and 2 man organizations will be forced out of business, thus effectively killing a very important part of the economy. There are so many problems and costs associated with this idea, and so much damage done to consumers and businesses alike, that I feel I must urge you to consider this matter most carefully. Requirement of the use of suppression lists will seriously damage many of the legitimate publications available on the net. My specific concern is for harm to publishers who require permission from the consumer prior to adding them to any list. They're not who CAN-SPAM was designed to put out of business, but this requirement will very likely have that effect. There's also the potential for significant harm to consumers, because of the problem of properly knowing their intent when they unsubscribe from a list. On top of that, these suppression lists could easily fall into the hands of spammers, leading to more spam instead of less. You can read a more detailed explanation of my concerns here: [[Your URL with the long form letter here]] I was quite surprised at the potential problems this ruling could involve, and urge you in the strongest possible terms to reconsider its implementation in light of these problems, Respectfully, Dave Bosset Florida