Comment Number: OL-102445
Received: 4/14/2004 12:11:22 AM
Organization: ET International
Commenter: Esbon Griffin
State: CA
Agency: Federal Trade Commission
Rule: CAN-SPAM ANPR
Docket ID: [3084-AA96]
No Attachments

Comments:

Re: CAN-SPAM Act Rulemaking, Project No. R411008 Dear Commissioners, I commend your efforts to curb the problem of unsolicited email. But, the proposed requirements for merchants to maintain suppression lists deeply concerns me. This idea is associated with a multitude of problems and costs that will result in significant damage to both businesses and consumers. This is such a serious issue that I implore you to give this matter your utmost and careful reconsideration. Requiring businesses to use suppression lists will cause serious damage to many legitimate publications available on the Internet. My supreme concern is the strong potential for harm to publishers that ask permission from the consumer before adding them to any list. CAN-SPAM was not designed to put them out of business, but this measure will definitely have that result. Consumers also are exposed to significant damage due to the problem of accurately assessing their intent when they unsubscribe from a list. To make matters worse, suppression lists could very easily come into the unscrupulous possession of spammers leading to even more spam instead of less. You can read a more detailed explanation of my concerns here: http://www.talkbiz.net/ramblings/weblog.php. I was shocked upon learning of the disasterous problems this ruling could involve. I intensely urge you to reconsider its implementation because of the damage it will cause to consumers, businesses and the economy. Respectfully, Esbon Griffin California, USA