Whether playing, shopping, studying or just surfing, today's kids are taking advantage of all that the web has to offer. But when it comes to their personal information online, who's in charge? In an effort to put parents in the catbird seat, the Federal Trade Commission has established new rules for website operators to make sure that kids' privacy is protected while they're online. These rules are part of the 1998 Children's Online Privacy Protection Act. Here's a look at what the law requires, starting April 21, 2000.
Post their privacy policy.
Websites directed to children or that knowingly collect information from kids under 13 must post a notice of their information collection practices that includes:
Get parental consent.
In many cases, a site must obtain parental consent before collecting, using or disclosing personal information about a child.
Consent is not required when a site is collecting an email address to:
Look for a privacy policy on any website directed to children.
The policy must be available through a link on the website's homepage and at each area where personal information is collected from kids. Websites for general audiences that have a children's section must post the notice on the homepages of the section for kids.
Read the policy closely to learn the kinds of personal information being collected, how it will be used, and whether it will be passed on to third parties. If you find a website that doesn't post basic protections for children's personal information, ask for details about their information collection practices.
Decide whether to give consent.
Giving consent authorizes the website to collect personal information from your child. You can give consent and still say no to having your child's information passed along to a third party.
Your consent isn't necessary if the website is collecting your child's email address simply to respond to a one-time request for information.
The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.