Step 1: Promotion
Physicians | Patients and their Families | Community GroupsTo Physicians
The main objective of the program is for physicians to use the Information Rx prescription pad to refer their patients to MedlinePlus. Direct outreach to physicians ensures a successful program.
For ideas and suggestions on promotion to physicians, refer to:
• Information Rx Product Use and Placement
• Promotion via Email Announcements, Newsletter Articles and/or Ads
To Patients and their Families at the Hospital
Once you have the support of physicians and/or the hospital administration, the next step is to target patients and their families at the hospital.
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Important Note about Public
Libraries: It is a good idea to inform the
public libraries' staff in your region about your
organization's Information Rx initiative since
patients may come to the public library with their
"information prescription" seeking assistance. Let
the public library staff know that you can offer a
MedlinePlus.gov training session and an overview of
your library's services and resources available to
them and the public.
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For ideas and suggestions on promotion, refer to:
• Information Rx Product Use and Placement
To Community Groups
To reach consumers in your geographic region, promote Information Rx to community organizations, such as senior centers, clinics or community health centers affiliated with the hospital. Expansion of Information Rx into your community can have a positive impact on your organization's public image.
For ideas and suggestions on promotion and outreach, refer to:
• Information Rx Product Use and Placement
