Web Manager University – Spring 2009
Class Title: Marketing Government Websites on the Social Web
| Class Format: | Webinar | about our webinars |
| Instructor: | Lee Vann and Jed Sundwall, Captura Group | |
| Date | Wednesday, March 25, 2009 | |
| Time: | 1:00 – 3:00 pm (ET) | |
| Place: | Online Webinar* |
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| Fee: | $50 federal, state, or local U.S. government; $75 for non-government |
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Register for this webinar (registration form hosted by a third–party vendor)
Webinar Description
As more people are using the Internet to share talk and share information with one another, it's becoming imperative that you learn how to find online conversations relevant to your organization. Engaging in these conversations isn't only fun and educational, but it's also a powerful way to market your site, establish partnerships, create awareness of your services, and optimize your offerings.
What You'll Learn
- How to SEO (search engine optimize) and SMO (social media optimize) your site
- How to find online conversations relevant to you and your organization
- How to establish content syndication partnerships
- Strategies to participate in the blogosphere with or without your own blog
- Techniques to use blogs, Facebook, and Twitter to accomplish business goals
Why You Should Attend
- If you're interested in expanding your online marketing efforts beyond search engine optimization and link exchanges
- If you're interested in engaging in conversations with constituents about your services
- If you're interested in learning how government agencies are already having success using social media tools
Topics
- Online marketing
- Social Media
- Blogs and RSS
- Commenting policies
Who Should Attend
- Individuals responsible for creating, managing and evaluating government web sites
- Managers who are responsible for measuring the effectiveness of agency programs and are interested in using social media to gather constituent feedback
Prerequisites
Attendees should have a basic understanding of online marketing, SEO, and HTML
Level of webinar
Intermediate
Webinar Format
This is an online webinar. Participants will have an opportunity to ask questions and share examples at the end of the presentation.
About the Instructors
Lee Vann was recognized in 2005 by the Interactive Advertising Bureau (IAB) as a pioneer and a leading force in the Hispanic online marketing industry. His career highlights include launching the Hispanic division of a publicly-traded Internet advertising company and founding Captura Group, a leading interactive services firm.
Lee leads Captura Group's research, strategy, and marketing teams to concept, plan, and execute integrated online marketing programs that address the client's critical business issues while delivering a valuable user experience and generating quantifiable results. At Captura Group, Lee has led initiatives for companies such as USA.gov, GobiernoUSA.gov, Allstate Insurance Company, PayPal, GobiernoUSA.gov, Century 21, Ford Motor Company, and many others.
Prior to founding Captura Group, Lee launched L90 Latino, the Hispanic division of the publicly-traded Internet advertising company L90. As the VP of L90 Latino, Lee developed and implemented US Hispanic online marketing initiatives for companies such as Nike, McDonalds, Disney, AT&T Wireless, Verizon, Epson, and Mitsubishi.
Lee holds a B.A. in Economics from the University of California Berkeley and a M.B.A. from the University of Southern California with a concentration E-Commerce.
Jed Sundwall is the director of social media marketing for Captura Group. At Captura Group, he has developed social media outreach strategies for USA.gov, GobiernoUSA.gov, PayPal, and Century21.
Prior to joining Captura Group, Jed worked at Eventful.com where he developed and managed social media outreach initiatives for Barack Obama for President, John Edwards for President, Mike Huckabee for President, and Ron Paul for President. His work at Eventful.com yielded coverage in CNN, the Washington Post, the New York Times, The Politico, Wired.com, Slate.com, and the Associated Press.
He is also a researcher and consultant for NetSquared, an organization that helps non profit organizations use social media tools to enhance their operations. At NetSquared, he works with executives from Creative Commons, Flickr, Mozilla Foundation, and Wikipedia to identify and codify social media best practices.
Jed holds B.A. degrees in Spanish and English from the University of Utah and a Master's of International Relations from the University of California, San Diego.
Return to the Spring 2009 Schedule of Classes
Page Updated or Reviewed: January 7, 2009
