About the Global Media AIDS Initiative
The Global Media AIDS Initiative (GMAI) -- www.thegmai.org -- is founded on the principle that media represents a formidable ally in any effort to address HIV/AIDS. Launched in January 2004 at an historic meeting at U.N. headquarters of top media executives from around the globe, the GMAI was conceived and organized by the Kaiser Family Foundation and UNAIDS to mobilize and leverage the vast resources of the world's leading media companies to address AIDS
Kaiser's Role as Secretariat
The GMAI Secretariat, run by the Kaiser Family Foundation, operates a number of large-scale regional coalitions of media. These "action arms" provide unprecedented coordination of media in response to any social issue. The Ford Foundation and Bill and Melinda Gates Foundation provide additional support.