Since 2006, Fox Networks Group and the Kaiser Family Foundation have partnered on PAUSE, a cross-platform public information campaign for young people (ages 15 and older) to promote smart choices and healthy life-styles.

PAUSE addresses a range of pressing issues facing this age group today, including: unintended pregnancy and sexually transmitted diseases; alcohol, smoking and substance abuse; nutrition and obesity; depression and self-esteem, among other topics. Content is organized under three main sections: Mind, Body and Relationships.

Impulsiveness is part of being young. For a young person, that can mean acting before thinking, or simply following the crowd. The campaign encourages young people to "pause" -- even if just for a minute -- when confronted with a difficult or potentially risky situation to consider their next step. After all, it only takes a minute to make a better decision, and that's the central concept behind PAUSE.

The kinetic vibe of the PAUSE "II" logo -- recognizable to the digital generation -- conveys the core message of the campaign visually and quickly.