Since 2001, Univision, the leading Spanish-language media company in the United States, and the Kaiser Family Foundation have teamed up on  !Enterate…del VIH y SIDA! (Get the Facts…about HIV and AIDS!),a Peabody Award-winning public information partnership to provide targeted, culturally-relevant information about HIV/AIDS and related issues for Latinos in the U.S.

In 2002, the campaign became Univision’s primary pro-social effort, expanding in scope to include other public health issues.  The Foundation remains a lead partner. In 2008, Univision and the Kaiser Family Foundation launched Soy…(I am…)—a new campaign of !Enterate…del VIH y SIDA!featuring the stories of real people living with HIV and those who love them.

The multi-faceted partnership includes television and radio public service ads, news and public affairs programming, a dedicated website, and other free information resources, including a toll-free Spanish-language hotline that provides local referrals. The campaign also includes am informational guide in Spanish or English available for download.

Public Service Ads - Watch Entertainment and News Programming Special Promotions Website – www.univision.com  uniclave: SIDA Toll-Free Hotline – 1-866-TU-SALUD   Information Guide –Download

Latinos have been disproportionately affected by HIV/AIDS, accounting for 19% of AIDS cases while comprising only 15% of the U.S. population.  Latinos are testing positive for HIV, being diagnosed with AIDS and dying from the disease at higher rates than Whites in the U.S.  As the largest and fastest growing ethnic minority group in the United States, addressing the impact of HIV/AIDS in the Latino community takes on increased importance in efforts to improve the nation’s health.

 

• Fact Sheet: Latinos and HIV/AIDS

• 2008 Cable Positive Award for Outstanding Original Spanish Language Programming

• 2008 Cable Positive Award for Outstanding Spanish Language PSA

• 2007 Sentinel for Health Award

• More