The African Broadcast Media Partnership Against HIV/AIDS (ABMP) is an historic pan-African coalition of broadcast companies for the purpose of reinvigorating and increasing the effectiveness of broadcast media’s contribution to the fight against HIV/AIDS. The ABMP aims to embrace all African countries and to include both public and commercial broadcasters. Inspired by UN Secretary General’s call to action under the Global Media AIDS Initiative, the ABMP creates a structured framework for leveraging broadcast media resources with the goal of significantly expanding HIV/AIDS-related broadcast programming across Africa.
The leadership for the initiative comes from the broadcast companies working together for a common commitment to a stepped up effort in the fight against HIV/AIDS. ABMP signatory companies have pledged an unprecedented 5% of daytime airtime – approximately one hour per day – for HIV/AIDS content. The commitment of broadcasters is defined by an alignment of interests and expectations; airtime is not purchased for placement of HIV/AIDS messaging and companies are committed to leveraging existing resources for increased HIV/AIDS communication. As influential opinion leaders in their respective communities, media leaders’ active engagement in the fight against HIV/AIDS also sends a powerful signal to policymakers and other stakeholders about the importance of a collaborative and stepped up response to the HIV/AIDS epidemic.
The ABMP is overseen by a Steering Committee of broadcast executives nominated by the broader ABMP membership meeting annually. Major operational, technical and funding support is provided by the Kaiser Family Foundation. Additional financial support is provided by the Bill& Melinda Gates Foundation, the Coca-Cola Africa Foundation, the Nelson Mandela Foundation and Merck & Company.
About the YOU Campaign
The YOU campaign, an initiative of the African Broadcast Media Partnership Against HIV/AIDS(ABMP) is the first multi-year, pan African broadcast media-led HIV/AIDS public education effort linking Africans together with a core message of hope and possibility. Using the tag line Imagine the Possibility of an HIV-free Generation: It begins with YOU! the campaign emphasizes personal action and urges all Africans to consider their role in helping realize the vision of an HIV-free future.
Campaign Resources
