MTV International's Staying Alive campaign, developed in association with the Kaiser Family Foundation and Family Health International, includes special programming; public service announcements (PSAs); one of the most comprehensive sexual health websites for youth; grassroots events and advocacy opportunities.
On-air content will address such issues as getting tested for STDs, sexual behavior, and the impact of HIV/AIDS on young people around the world. MTV, the Kaiser Family Foundation, and Family Health International will also produce targeted public service announcements (PSAs) that will air throughout the year to inform viewers in more than 164 countries worldwide about HIV/AIDS. These spots will be localized by regional MTV channels and tagged with a relevant telephone hotline and/or website for those seeking more information.
Staying Alive Resources:
