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The Study of Entertainment Media & Health
Health News Coverage in the U.S. Media
The Kaiser Family Foundation and the Pew Research Center’s Project for Excellence in Journalism conducted this study of how the U.S. news media covered health and health policy issues over an 18-month period from January 2007 through June 2008.

How Healthy is Primetime? An Analysis of Health Content in Popular Prime Time Television Programs
A report by the Kaiser Family Foundation and the USC Annenberg Norman Lear Center’s Hollywood, Health & Society indicates that health content is prevalent on popular prime time television. An analysis of three seasons of top-ten-rated prime time scripted shows reveals that six out of ten episodes (59%) had at least one health storyline.

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Health News Coverage in the U.S. Media -- November 2008
The Kaiser Family Foundation and the Pew Research Center’s Project for Excellence in Journalism conducted this study of how the U.S. news media covered health and health policy issues over an 18-month period from January 2007 through June 2008.
Wide-ranging Study of National News Reveals Health News Comprises Less Than Four Percent of All Coverage -- November 2008
Wide-ranging Study of National News Reveals Health News Comprises Less Than Four Percent of All Coverage
Hollywood & Health: Health Content in Entertainment Television -- September 2008 Video/Audio
Two reports document how well television viewers learn and retain health information from embedded content in an episode of Grey's Anatomy and measure how prevalent health content is in popular prime time entertainment shows.
Children’s Media Use and Sleep Problems: Issues and Unanswered Questions -- June 2008
This research brief examines different aspects of how media use may impact children's sleep. It reviews and summarizes the limited body of research on this topic and highlights key unanswered questions that emerge from the prior studies
Kaiser Fast Facts -- May 2008
“Kaiser Fast Facts” features “QuickTakes” and “Kaiser Slides” – two tools that provide direct access to facts, data and slides about the nation's health care system and programs, in an easy-to-use format. “QuickTakes” presents an inventory of facts-at-a-glance and "Kaiser Slides" allows Web visitors to freely view, download and print graphics and tables of health policy statistics and trends.
Study Finds Television Stations Donate an Average of 17 Seconds an Hour to Public Service Advertising -- January 2008 Video/Audio
The new and updated national study of public service advertising on broadcast and cable television was released at a forum in Washington, D.C.
The Digital Opportunity: Using New Media for Public Education Campaigns -- July 2007 Video/Audio
The Ad Council and Kaiser Family Foundation hosted forum to explore how health-related and other nonprofits and government agencies can use new digital media.  A webcast of the forum is available.
Parents Say They’re Gaining Control Over Their Children’s Exposure to Sex and Violence in the Media -- June 2007 Video/Audio
The report, Parents, Children & Media: A Kaiser Family Foundation Survey, a national survey of 1,008 parents of children ages 2-17, explores how parents view the role of media in their children’s lives.
Children's Exposure to Food Advertising on Television: A Side-by-Side Comparison of Results from Recent Studies by the Federal Trade Commission and the Kaiser Family Foundation -- June 2007
This document compares two significant studies about food advertising to children on television.
New Study Finds That Food Is the Top Product Seen Advertised by Children -- March 2007 Video/Audio
The study combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. A webcast of the forum is also available.
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Study of Media and Health

The Foundation conducts research concerning the relationship between entertainment media and health, with a special focus on children and media. The purpose of the research is to provide data to help inform policymakers, journalists, the research community, healthcare providers, the media industry, and the public.

Major research projects include such topics as how teens use the Internet for health information; the amount of time children of all ages spend watching TV, playing video games, using computers, and reading; sexual messages on television; how health policy issues are portrayed on TV's medical dramas; what viewers learn from health information in entertainment shows; the role of media in childhood obesity; and the impact of media-based public health campaigns. The Foundation also studies public policies on related media topics, including public service advertising on television, TV ratings, the V-Chip, and the impact of Internet filtering.

Contact Information: For more information, please send a message via our contact form.

 

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