Is you company's management committed to pursue exporting operations? Make sure you've answered the following questions.
Table of Contents
Executive Summary (one or two pages maximum)
Introduction: Why This Company Should Export
Part I
Export Policy Commitment Statement
Part II
Situation/Background Analysis
Product or Service |
Operations |
Personnel and Export Organization |
Resources of the Firm |
Industry Structure, Competition, and Demand |
Part III
Marketing Component
Identifying, Evaluating, and Selecting Target Markets |
Product Selection and Pricing |
Distribution Methods |
Terms and Conditions |
Internal Organization and Procedures |
Sales Goals: Profit and Loss Forecasts |
Part IV
Tactics: Action Steps
Primary Target Countries |
Secondary Target Countries |
Indirect Marketing Efforts |
Part V
Export Budget
Pro Forma Financial Statements |
Part VI
Implementation Schedule
Follow-up |
Periodic Operational and Management Review (Measuring Results Against Plan) |
Addenda
Data on Target Countries and Market |
Basic Market Statistics: Historical and Projected |
Background Facts |
Competitive Environment |
Go Back to Develop Your Export Plan