RISK COMMUNICATION, CM2004

Course Description: This program will focus on understanding why the public may perceive risk differently from government regulators and how to improve communication of technical and scientific issues.  Topics include the basics of effective communication, working with the media, town hall meetings, ways to lose the public’s trust, Seven Cardinal Rules for Risk Communication, and practical exercises.

Audience: Regulatory scientists, investigators, supervisory and administrative personnel responsible for communicating with the public on health and food safety issues

Course Level: Advanced

Objectives: Upon completion of this course, participants will be able to:

1.          Develop and communicate public health messages to raise levels of public awareness

2.          Identify the Seven Cardinal Rules for Risk Communication

3.          List various communication options

Course Duration: 2 days
Prerequisite: N/A
Contact Hours: 10-12
CEU Credits: 1.0-1.2 (Application pending approval)

Enrollment is limited to 30