Campaign About the Hidden Hazards of Placing Babies in Adult Beds

NEWS from CPSC

U.S. Consumer Product Safety Commission

Office of Information and Public Affairs Washington, DC 20207

FOR IMMEDIATE RELEASE
May 3, 2002
Release # 02-153
CPSC Consumer Hotline: (800) 638-2772
CPSC Media Contact: Nychelle Fleming, (301) 504-7063
JPMA Media Contact: Jennifer Szwalek, (856) 638-0420

CPSC, JPMA Launch Campaign About the Hidden Hazards of Placing Babies in Adult Beds

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission (CPSC) and the Juvenile Products Manufacturers Association (JPMA) today launched a national safety campaign aimed at reducing deaths associated with placing babies in adult beds. The announcement was made at a press conference at the annual International Juvenile Products Show in Dallas, Texas. CPSC data shows that from 1999 through 2001 at least 180 children under the age of two died after being placed in adult beds.

The national safety campaign encourages safe sleeping practices for babies. The campaign will be targeted to reach new and expectant parents, day care providers, hospitals and health departments.

"Many parents may be unaware of the hidden dangers associated with placing babies in adult beds," said Acting CPSC Chairman Thomas Moore. "We are warning parents that simply pushing an adult bed against a wall or lining the edges of a bed with pillows won't protect their babies. In fact, these practices place infants in danger of suffocation and entrapment."

Robert Waller, Jr. executive vice president of JPMA said, "We are pleased to launch this national safety campaign with the CPSC to help inform parents of the hidden hazards of placing babies in adult beds. Our members hope to contribute to this effort by helping to get the word out with information provided to consumers at retail outlets nationwide."

The CPSC data shows that babies placed in adult beds are at risk of dying from several hidden hazards including:

The campaign will include a video news release (VNR) that will be fed to stations nationwide highlighting the hazards associated with placing babies in adult beds and safety pamphlets/posters distributed through retailers, hospitals, health departments and various grass roots organizations.

Acting CPSC Chairman Thomas Moore said "Many of these tragic deaths associated with placing babies in adult beds are preventable."

The CPSC recommends the following safety tips to ensure that babies under 24 months sleep safely:

For additional safety information on safe sleeping practices for babies, contact the CPSC at (800) 638-2772 or write to CPSC, Washington, DC 20207 or visit our web site at www.cpsc.gov.

movie iconConsumers can also view a video clip about this campaign (transcript). This is in "streaming video" format.
Media Note: Broadband users can access high-resolution MPEG VNRs.