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Leadership

Communicating to the Media, Public and Congress

formerly titled Executive Communications Workshop

Overview

Public executives and managers often represent their agencies before external audiences, but these interactions must be carefully managed to achieve a successful result.  This highly interactive workshop will prepare you for these high-risk, high-reward interactions with the media, the public, Congress and other audiences.

You will learn the framework for designing and delivering clear and concise messages and practice oral and written communication skills in a variety of settings, including a news conference, a briefing, a public hearing and a Congressional hearing.  Through videotaped sessions and informal debriefings, you will refine your message, improve your presentation style and learn techniques to emphasize key points, stay on message and avoid surprises.  You will exchange ideas with colleagues from other agencies and learn how to develop best practices.

How Will You Benefit
  • Acquire techniques to strategically manage questions and answers from diverse groups
  • Represent your agency more effectively to the media and other external audiences
  • Enhance your writing skills to clarify your position
  • Learn to prepare and present briefings to agency heads, senior staff or the public
  • Understand how to develop and present Congressional testimony
Who Should Attend

Executives, managers, and others who represent their agencies to the media, other agencies, stakeholder groups, the public, or Congress
Schedule
  • Mar 16 - 20, ‘09 @ EMDC, Shepherdstown, WV Register
    $4,275.00
    Starts @ 8:00 am ends @ Noon on last day
  • Jul 27 - 31, ‘09 @ WMDC, Aurora, CO Register
    $4,275.00
    Starts @ 8:00 am ends @ Noon on last day
  • Sep 21 - 25, ‘09 @ EMDC, Shepherdstown, WV Cancelled
    $4,275.00
    Starts @ 8:00 am ends @ Noon on last day
Note
Tuition includes materials, meals and lodging
Competencies Emphasized
  • Oral Communication
  • Written Communication
  • Political Savvy
  • External Awareness
  • Problem Solving
Length

1 week.

Locations
  • EMDC, Shepherdstown, WV
  • WMDC, Aurora, CO
College Credits

N/A

 
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