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Briefing Rooms

Agricultural Biotechnology: Marketing, Labeling, and Trade

Contents
 

The recent surge in agricultural biotechnology has affected food and feed markets both domestically and internationally. Some genetically engineered (GE) commodities and foods are marketed as identical to their conventional counterparts. In these cases, the market impact of the GE product occurs through the technology's impact on input markets, returns to labor and capital, international and national cropping patterns, the amount of production, and prices.

Some GE commodities and foods are differentiated from their conventional counterparts and marketed as distinct products. The next wave of biotechnology products will be crops modified to target the needs of the end user or consumer, such as food with altered nutritional qualities (canola with high beta-carotene (antioxidant) content), crops with improved processing characteristics (colored cotton), or plants that produce specialty chemicals or pharmaceuticals (rabies vaccine in corn). In these cases, genetics, production practices, harvesting, handling, storage, and processing may need to be more closely coordinated to preserve desired traits. The present system of grades and standards—which can measure for moisture, protein, oil, and such in grains—will have to evolve to keep pace with and to document GE attributes.

In other cases, producers seek to differentiate conventional products from biotech products in order to supply markets for non-GE foods. Testing for the presence of genetic content in grains and oilseeds becomes crucial given emerging regulations to address the presence of GE commodities in the supply chain and shifting consumer preferences in some export markets. At present, the United States requires labeling only if GE versions are substantially different, whereas the EU requires that all foods containing biotech commodities be labeled. Consequently, because some GE varieties had not been approved for sale in the EU, U.S. corn exports to the EU fell.

ERS has conducted research on a number of biotech issues, including the costs of market segregation for biotech and nonbiotech soybeans and corn, the ramifications of differing consumer preferences and national biotech policies on trade flows, the role of the Government in facilitating market differentiation, and the economics of food labeling. ERS has also examined consumer attitudes toward biotechnology and the role of consumer preferences in shaping market trends.

 

For more information, contact: Jorge Fernandez-Cornejo

Web administration: webadmin@ers.usda.gov

Updated date: November 24, 2003