A how-to publication for government leaders and public information officials who want to create an effective mechanism of communication between the media and the government. This handbook offers practical advice based on the significant professional experience of author Marguerite Hoxie Sullivan and other top-level U.S. government spokespersons.
The career of Edward R. Murrow, the eminent broadcast journalist, is discussed in this publication as an example of the essential role of a free press in democratic societies.
This handbook covers the ins and outs of what every professional journalist should know — from how to research, write, and edit a story to how to write headlines, choose graphics, and select quotes and sound bites. Print, radio, TV, and Web-based or online journalism forms are discussed in detail, as well as the skills required in beat reporting.
《美国参考》提供有关美国当前对外政策及美国社会与文化的信息,由美国国务院国际信息局(U.S. Department of State's Bureau of International Information Programs)制作。
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