Global Warming

Sponsor Organization:  Environmental Defense
Campaign Website:  www.fightglobalwarming.com
Volunteer Agency:  Ogilvy & Mather, New York

Global Warming.  It may seem like an impossible problem: The Arctic ice is melting, storms are becoming fiercer, the resulting climate change is upsetting invaluable ecosystems, and the pollution is damaging our health.

But there is still time.  Reversing the trend of global warming trend is possible and depends not only on the efforts of environmental scientists and researchers, governments of all nations, and leaders of business and industry, but just as importantly, it depends on the daily habits of regular people.

It is these regular people that this campaign hopes to inspire.  The PSAs take a powerful, emotional approach to reach Americans with the message that global warming is an urgent problem that requires their immediate action. 

The PSAs drive audiences to the website www.fightglobalwarming.com.  The site provides information on the the causes, science, and consequences of global warming.  A large part of the site focuses on what every person can do to reduce their energy consumption and therefore do their part to help slow and reverse global warming. 

The campaign launched in March 2006.