FBO: Federal Business Opportunities

This document sets forth the requirements for the professional services contract that meets the following objectives and must be pre-approved by DRA:

• The successful proposer will be responsible for development of a region-wide diabetes media outreach plan that will leverage media coverage at least 1:1 of equal value.



• The successful proposer will be responsible for obtaining additional funding from other sources besides DRA for the diabetes program. A list of contacts, whether they provided funding or not, should be maintained and available at request of DRA.



• The successful proposer will be responsible for the creation and coordination of public relation activities. Proposers should provide a detailed description of public relations activities that will support the program’s diabetes message.



• The successful proposer will be responsible for the production of all supporting materials associated with the program, including printed materials, website and broadcast commercials.



• The successful proposer will have experience with previous response-oriented, outcomes-based media outreach programs and be responsible for tracking response to media in the proposed program.



• The successful proposer will have experience with diabetes outreach and education, including media outreach for such a program.



• The successful proposer will create a call center which will screen callers for their need of referral for health reasons and Medicaid eligibility and then refer and/or enroll callers as appropriate.



• The successful proposer will create a database (to be owned by DRA) from these calls to track referral outcomes (patient progress) and Medicaid billings. Those outcomes will be reported to DRA.