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Arts Education FULL

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Campaign Intro

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Goya

Arts Education

Sponsor Organization: Americans for the Arts, NAMM
Campaign Website: www.AmericansForTheArts.org
Volunteer Agency: Leo Burnett, Walt Disney Studio Home Entertainment

The average kid is provided insufficient time to learn and experience the arts. This PSA campaign was created to increase involvement in championing arts education both in and out of school.

The newest PSAs use the popular Disney Little Einsteins™ characters to inspire children to play music, dance, and draw with their friends and family.

The Arts:

Allow kids to express themselves creatively and bolster their self-confidence.
Teach kids to be more tolerant and open.
Improve kids’ overall academic performance.
Show that kids actively engaged in arts education are likely to have higher SAT scores than those with little to no arts involvement.
Develop skills needed by the 21st century workforce: critical thinking, creative problem solving, effective communication, team work and more.
Keep students engaged in school and less likely to drop out.

Parents are encouraged to visit www.AmericansForTheArts.org for 10 simple ways to get more art in their kids’ lives. The campaign stresses that some art is not enough and reinforces this with the tagline: "The Arts. Ask for More."