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![The Big Picture](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/Big_Pic.jpg)
![What to Say](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/What_f2.jpg)
![How to Say It](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/How.jpg)
![Into The Hands of The Consumer](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/Hands.jpg)
![Refining What You Do](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/Refine.jpg)
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![Why You Need to Say Anything](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/Why_Say_Anything.jpg)
![How Your Audience Influences What You Say](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/Influence.jpg)
![What You Have to Explain](https://webarchive.library.unt.edu/eot2008/20090117182909im_/http://www.talkingquality.gov/images/menus/What_to_Explain.jpg)
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What will make consumers look at the comparative quality data that you are offering them? An attractive design will help.
And it's certainly critical to get the timing right. But the key is to help them see how the data you are providing addresses their need for useful information.
To help you with this task, this section reviews the following topics:
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