http://www.buckleupamerica.org/DisneyPixar_CIOTTVSpot_30.wmv .
“Too many people are dying needlessly on highways because they aren’t wearing
their safety belts,” said Secretary Mineta. “The bottom line is you don’t often
get a chance to save tens of thousands of lives using the magic of digital
animation, but this is one of those days.”
The Secretary noted that although 82 percent of Americans wear safety belts,
over half of the estimated 43,000 people who died in highway crashes last year didn’t
buckle up. He said that young men between the ages of 18 and 34 were the least
likely to wear a safety belt.
“We need to reach young men who like cars and racing and get more of them to
buckle up,” Secretary Mineta said. “Partnering with groups like NASCAR and
Disney is a good way to reach the 18 percent of Americans who still don’t wear
their safety belts.”
As part of the new partnership, special “Click It or Ticket” signs, videos and
other materials will be on display throughout the Lowe’s Motor Speedway during
the NASCAR Nextel Cup series Coca-Cola 600 race scheduled for Memorial Day
weekend. In addition, the new “CARS” safety ad will be distributed to the
Department’s national, state and local highway safety partners.
“Click It or Ticket” is the national highway safety campaign that each May
brings together more than 12,000 state and local law enforcement agencies in a
national crackdown on safety belt violators.