This poster/print advertisement is simple and direct to the point by showing the picture of a policeman on a sobriety checkpoint approaching a driver. The text plays on a Spanish-idiomatic expression to reinforce the message that driving drunk will result in an arrest. Placement of this poster would be most appropriate in bars, restaurants or retail establishments that sell alcohol and publications to young Hispanic male adults, a point where they need to decide if it is worth the risk to drive impaired.

This poster/print advertisement shows a man being arrested and at the same time he is looking back at the great time he had with his family before this occurred. Placement of this creative would be most appropriate in Hispanic young adults.

This poster/print advertisement shows a man being taken to a police car while his son is waiting for him to blow his birthday cake candles. The message of this ad stresses that he is going to miss such an important time for drinking and driving. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol and publications targeting Hispanic young adults.