How
to Implement a Community-Based Designated Driver Program
Program Planning
Operations
Partnerships
Program Marketing
Evaluation
Tips
for Specific Groups
Community
Organizations
Employers
Educators/College
Groups
Criminal Justice
Medical
and Health Care Community
Hospitality
Industry and Retailers
Armed Forces
Publicity
and Promotion
Working with
the Media
Calendar of
Year Round Ideas
Media Q&A
Resources
Partners and
Resources
Publications
HARVARD,
HOLLYWOOD AND THE WHITE HOUSE COMBINED FORCES FOR DESIGNATED DRIVER MILLENNIUM
MEDIA BLITZ
The Harvard University's School of Public Health (SPH) joined forces with
the White House and the entertainment industry in a "Designated Driver"
media campaign aimed at curbing alcohol-related fatalities during the Millennium
New Year's Eve. At Harvard's request, the President taped a public service
announcement (PSA) encouraging the use of Designated Drivers for broadcast
on network television between Thanksgiving and New Year's. The campaign's
message aired on the major broadcast networks and on 45 national and regional
cable networks. In addition, the National Association of Broadcasters distributed
the PSA by satellite to all local television stations.
SPH's Hollywood partners kicked off their commitment when CBS aired an episode
of Paramount Network Television's Becker that addressed the consequences of
alcohol-impaired driving and the importance of Designated Drivers.
Jay Winsten, associate dean at the Harvard SPH and Frank Stanton, director
of the School's Center for Health Communication, noted that alcohol-impaired
driving was one of the most serious problems facing the millennial celebrations.
Their message, "Make It To The Millennium: Designate A Driver" was aimed at stemming the wave of drunk-driving fatalities expected during the celebrations.
While this particular activity was national in scope, it provides an excellent model for what can be done in partnership with your governor's or mayor's offices, a local or state university or college, and local TV and radio stations.
EMERGENCY NURSES CARE
EN CARE is the Emergency
Nurses Associations (ENA) Injury Prevention Institute. EN CARE and ENA
are committed to reducing the number of preventable injuries through public education.
Its alcohol-based programs include:
- Learning to CARE
An interactive slide presentation for 3rd to 5th graders that addresses the use of alcohol, helpful and harmful drugs, decision making, and peer pressure.
- Take CARE
Aimed at the population of 55 and above,this slide program focuses on the safe use of medication and highway safety issues.
- Dare to Care
A 45-minute slide presentation that discusses the consequences of underage alcohol use, drinking and driving, and safety belt noncompliance shows the impact of such behavior on families and others. This program is shown to teens, college students and adults.
