Additional Creative Materials
Social Norming
Leprechaun Party Hat
This poster/print advertisement depicts a festive Irish Leprechaun hat with
the words “If I’m Buzzed, take my car keys” on the front, reinforcing the
message that buzzed driving is drunk driving and urging revelers to
designate a sober driver. Placement of this creative would be most
appropriate in restaurants, bars, retail establishments that sell alcohol
and publications targeting adults.
Green Beer
This poster/print advertisement depicts a typical glass of green beer that
could be served in celebration of St. Patrick’s Day and the copy stresses
that one more drink could be the difference in making drivers impaired.
Placement of this creative would be most appropriate in restaurants, bars,
retail establishments that sell alcohol and publications targeting adult
males.
Pot O’ Gold
This poster/print advertisement shows the leprechaun’s pot of gold and tells
readers that they will need it if they are caught driving while buzzed
(fines, damage, etc.). Placement of this creative would be most appropriate
in restaurants, bars, retail establishments that sell alcohol and
publications targeting adults.
Ol’ Irish Limerick
This poster/print advertisement shows a page in a limerick book. The tale
reminds readers that just one additional drink could be the determining
factor in impaired driving and being arrested. Placement of this creative
would be most appropriate in restaurants, bars, retail establishments that
sell alcohol and publications targeting adults.
So So Buzzed
This poster/print advertisement simply carries the words “I am so buzzed”
elongating the word “so” for emphasis and inferring that there is a fine
line between being buzzed and being drunk. It also states that, no matter
buzzed or drunk, drinkers should designate a sober driver. Placement of this
creative would be most appropriate in restaurants, bars, retail
establishments that sell alcohol and publications targeting adults.
Lucky Clover
This T-shirt design depicts the lucky four leaf clover and carries the
message “Kiss Me, I’m Sober” to glorify the designated driver on St.
Patrick’s Day. Use this high-resolution design to make your own T-shirts!
Kiss Me I’m Sober Coaster
These coasters have been designed to reinforce the message of sobriety for
drivers this St. Patrick’s Day and also carry the “Buzzed Driving” message.
Distribution of these items is best suited for restaurants and bars, but
could also be giveaways at retail establishments selling alcohol for
home-based St. Patrick’s Day festivities.
Enforcement
Jail Poster/Print
Featuring a police “mug shot” image of a leprechaun, this poster/print advertisement reminds viewers that even the best of luck won't save them if they make the decision to drive impaired. The placement of this creative is best suited for publications and establishments (restaurants and bars) that would reach the adult male demographic and/or non-traditional avenues, such as cinema and restroom advertising.