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November/December
2001
"Put
the Brakes on Fatalities" Day
by Ann Walls
To
help reduce fatalities and injuries on the nation's highways, the
U.S. Department of Transportation (DOT) joined a host of other organizations
to promote the first annual Put the Brakes on Fatalities Day. The
goal of this highway safety campaign is to focus public awareness
on driver behavior, vehicle safety, and roadway improvements. Each
year, about 41,000 people in the United States lose their lives in
traffic crashes.
"For the first time in more than five years, our traffic death
tolls have increased, even though major strides have been made in
[curtailing] risky driving behaviors and in [promoting] vehicle and
road safety," said National Highway Traffic Safety Administrator
Jeffrey W. Runge, M.D., at a press conference held on the Capitol
steps in Washington, D.C., on Oct. 10. "With a large segment
of the population aging and a big increase in the number of young,
less-experienced drivers on the road, it's time to tackle the problem
head on before things get worse."
![Mary Peters](images/brakespetersatpodium2.jpg) |
FHWA
Administrator Mary Peters speaks at a press conference held on
the Capitol steps in Washington, D.C., on Oct. 10, to promote
Put the Brakes on Fatalities Day. |
DOT
and several other organizations signed a memorandum designating Oct.
10 of every year as Put the Brakes on Fatalities Day. Runge and Federal
Highway Administrator Mary E. Peters signed the memorandum on behalf
of DOT. Others who signed included Dean E. Carlson, president of the
American Association of State Highway and Transportation Officials;
Barbara Harsha, executive director of the National Association of
Governors' Highway Safety Representatives; Larry Emig of the National
Society of Professional Engineers; William Wilkins of The Road Information
Program (TRIP); Susan Pikrallidas of the American Automobile Association
(AAA); and William Fay of the Roadway Safety Foundation. (The Federal
Motor Carrier Safety Administration is also a supporter of the observance;
however, Administrator Joseph Clapp was unable to attendthe ceremony
because he was appearing before a Senate committee.)
"We don't believe in traffic accidents," said Administrator
Peters at the signing. "We call the dangerous moments that take
more than 100 lives every day 'crashes.' Crashes have causes, and
when you know the cause, you can have more success working on solutions.
One solution - keep the driver on the road through engineering, education,
and enforcement."
Facts
About Roadway Safety
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The
Federal Highway Administration is working with state departments
of transportation and local highway agencies to put in place
cost-effective solutions to reduce crashes from all causes.
Research
shows that the most significant category of crashes is the single-vehicle
run-off-road crash, which accounts for 37 percent of all highway
fatalities. Roadway improvements such as rumble strips, retroreflective
signs and markings, skid-resistant pavements, and the removal
of roadside hazards such as trees and poles could greatly reduce
the number of run-off-road fatalities.
Other
major categories include speed-related crashes, which account
for 30 percent of all roadway-related fatalities; pedestrian
and bicycle crashes, which represent 12 percent of fatalities;
and intersection crashes, which represent 23 percent of fatalities.
For
more information on roadway safety, visit the FHWA Safety Web
site (http://safety.fhwa.dot.gov).
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Several
states also participated in the first Put the Brakes on Fatalities
Day.
In
Wisconsin, state Transportation Secretary Terry Mulcahy announced
a Fatality-Free Day campaign, and the campaign message is: "Drive
as if your life depends on it." In addition, Wisconsin developed
a poster, which depicts a 2001 calendar with big zeros on all the
dates with no fatalities; so far, Wisconsin has had 57 fatality-free
days. Secretary Mulcahy asked everyone in Wisconsin to wake up in
the morning and to pledge, "I'm not going to be involved in a
fatal motor vehicle crash today." Also, on hand at the ceremony
were John Evans, director of the Bureau of Transportation Safety in
the Wisconsin Department of Transportation; State Patrol (DSP) Superintendant
Doug Van Buren; and Federal Highway Administration (FHWA) Division
Administrator Bill Fung.
Alcohol
and Driving
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Every
33 minutes, someone in this county dies in an alcohol-related
crash. About two out of every five Americans will be involved
in an alcohol-related crash at some time in their lives, and
many will be innocent victims. Alcohol involvement is the single
greatest factor in motor vehicle deaths and injuries.
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New
Mexico sponsored several activities. The governor's representative
for highway safety, Terry Schiavone, who is also the Program Division
director for the New Mexico State Highway and Transportation Department
(NMSHTD), participated in a press conference in Santa Fe along with
other state highway officials and state police officers. Reuben Thomas,
the administrator of the New Mexico Division of FHWA, also participated
and was interviewed by the press. As an example of a project to improve
safety, Thomas highlighted the installation of rumble strips on all
Interstate highways in the state. A public service announcement that
was prepared by NMSHTD about Put the Brakes on Fatalities Day was
aired on local television stations.
In
Oklahoma, Gov. Frank Keating said, "Motor vehicle fatalities
are the leading cause of death for all Americans
from 6 to 33 years old.
We can make a difference to stop the
carnage on our nation's roads." State Secretary of Transportation
Herschal Crow expressed his hope that Oklahoma drivers willdrive
defensively and will focus on their driving habits and on making a
conscious effort to be more alert so that every day can be a zero-fatality
day. Lubin
Quiñones, FHWA's assistant administrator for the Oklahoma Division,
offered some practical tips to reduce the chances of being in a crash
- drive as if your life depends on it, obey the postedspeedlimits,
slow down in bad weather and in special construction and school zones,
and drive sober.
Drowsy
Driving
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Each
year, falling asleep while driving causes at least 100,000 automobile
crashes, 40,000 injuries, and 1,550 fatalities.
The
drowsy driver is most frequently a young man (age 16 to 29),
often a bright, energetic, and hard-working teen, whose crashes
tend to occur in early afternoon.
Sleep
is the only real antidote to sleepiness. Scientific studies
show that common stopgap actions, such as getting out of a car
briefly and engaging in some exercise, playing the radio loudly,
or drinking coffee, are not effective remedies.
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The
Texas Department of Transportation (TxDOT) and the Texas Society of
Professional Engineers, along with a host of national transportation,
safety, and engineering organizations, contributed to Put the Brakes
on Fatalities Day in Texas. "It's a sad fact that Texas leads
the nation in traffic fatalities," said state Sen. Steve Ogden.
"The good news is we can all do something about this statistic."
Carlos Lopez, TxDOT's traffic operations director, emphasized that
"individual action can make a real difference in saving lives."
Seat
Belts and Child Restraints
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Undoubtedly,
seat belts save lives, and protective restraints for children
are just as important. From 40 percent to 50 percent of children
ages 4 to 8, who are killed in crashes, are unrestrained. Properly
used booster seats - which let older kids who are shorter than
55 inches (140 centimeters) gain the fullest protection from
standard backseat belts designed for adults - substantially
reduce the risk of injury in a crash.
Some people believe that if they choose not to wear a seat belt,
they are only potentially harming themselves; however, we all
pay when people don't buckle up. The cost of inpatient hospital
care for an unbelted occupant of a vehicle involved in a crash
averages $5,000 more that the cost of care for a belted occupant.
The general public bears 85 percent of such costs.
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![Poster](images/poster.jpg) |
In
New Jersey, Transportation Commissioner James Weinstein, FHWA Division
Administrator Dennis Merida, and Pam Fischer of American Automobile
Association of New Jersey held a press conference to urge motorists
to "Put The Brakes On Fatalities."
Similar
programs were conducted in Louisiana, Nebraska, and North Dakota.
Highway agencies and organizations spend hundreds of millions of dollars
each year on safety-related projects, but the importance of activities
such as Put the Brakes on Fatalities Day was succinctly expressed
by John L. Craig, director of the Nebraska Department of Roads. "Even
with these accomplishments, in the end, each roadway user is the key
to safety."
Ann Walls is a marketing specialist in FHWA's Safety Core Business
Unit. She is a member of the American Marketing Association. She received
a bachelor's degree in business management (with an emphasis in marketing)
from the University of Maryland.
The
sponsoring groups have launched a Web site(
http://www.brakesonfatalities.org) to provide materials and information
on the campaign.
Pedestrians
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Bicyclists |
Vehicle
Safety |
A
pedestrian is injured in a traffic crash every six minutes,
and one is killed every 107 minutes. Most pedestrian accidents
occur in cities, at night, away from intersections. In nearly
half of the vehicle crashes involving pedestrians, alcohol is
a factor. Perhaps surprisingly, in 31 percent of those cases,
it's the pedestrian who is legally drunk.
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In
1999, 750 bicyclists were killed in traffic-related crashes,
and approximately 51,000 were injured. About 26 percent of the
fatalities were children age 14 and younger, making this one
of the most frequent causes of injury-related deaths for young
children.
Bicycle helmets are about 85-percent effective in mitigating
head and brain injuries, and so, the use of a helmet is the
single most effective way to reduce head injuries and fatalities
resulting from bicycle crashes.
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Technological
improvements and structural changes, including air bags, seat
belts, and child restraints, make today's vehicles safer than
ever. Proper vehicle maintenance also helps to save lives. However,
to be effective, all of these safety elements require individuals
to make proper use of them.
Information on vehicle safety ratings can be found on the National
Highway Traffic Safety Administration Web site (www.nhsta.dot.gov).
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Other
Articles in this Issue:
Legacy
of a Landmark: ISTEA After 10 Years
Creating
a Landmark: The Intermodal Surface Transportation Act of 1991
"Put
the Brakes on Fatalities" Day
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