The Wisconsin Idea
First attributed to UW President Charles Van Hise in 1904, the Wisconsin Idea is the principle that education should influence and improve people’s lives beyond the university classroom. For more than 100 years, this idea has guided the university’s work. Read more about the Wisconsin Idea and its history.
The Wisconsin Idea Today
See how the university continues to make a difference in the lives of Wisconsin citizens:
Building Wisconsin’s economy
The spark of university innovation is helping power Wisconsin’s knowledge economy—and helping existing businesses stay competitive.
Advancing health and medicine
From pioneering basic research to training compassionate health-care professionals, the university is contributing to the health of state citizens.
Educating young and old
UW–Madison’s commitment to teaching and learning transcends the barriers of age, distance and time.
Enhancing quality of life
Arts, culture and other one-of-a-kind university experiences add to the richness of life in Wisconsin.
