Our new Plunkett's Almanac of Middle Market Companies and our online Middle Market Industry Research Center are designed to be time-saving business development tools for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media.
Many marketers of goods and services consider the middle market to be an underserved sector that is ripe with the opportunity for new business development and new customer relationships. While the largest companies, such as those found in the Fortune 1000, are an obvious target for new sales opportunities, the middle market is less obvious, more subtle and sometimes overlooked. Also, many middle market companies are far from mature-instead, many of these firms are enjoying soaring growth, giving suppliers a chance to grow along with them. Not only does our middle market list provide an excellent resource for those looking for new customer opportunities, it is also an excellent list for professionals who are working on business strategy and analysis of competitors.
The companies chosen to be listed in PLUNKETT'S ALMANAC OF MIDDLE MARKET COMPANIES comprise a unique list. THE MIDDLE MARKET 500 were chosen specifically to be top firms headquartered in the United States with revenues of between approximately $100 million and $1 billion. (We have intentionally included a few important companies with revenues above or below those amounts.) The firms have been filtered from our extensive, proprietary corporate information database. The middle market companies chosen include both private and publicly-held companies. They include most major industry sectors. However, general retailing and banking are intentionally omitted. Consequently, the list is weighted towards fast-growing middle market sectors that we believe users will most want to analyze and/or market to: health products and services; biotech; energy; financial services including asset management, insurance and REITs; real estate development, construction and management; computer software; computer hardware and other electronics manufacturing; selected apparel firms; selected consulting, logistics and transportation firms; along with other important sectors.
Our company profiles include complete business descriptions and up to 27 executives by name and title. Both online and printed versions of Plunkett's Middle Market Companies enable you to search, filter and view selected companies and organizations, and then to export selected company contact data, including executive names, either online or via the CD-ROM that is included with the book versions. Using these tools, you’ll be able to build your own mailing lists in minutes, for export to mail merge, spread sheets or contact management software.
We also include a business glossary and a listing of business contacts, such as industry associations and government agencies.
The exciting new book and Online Research Center cover competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations, including:
- Profiles of middle market manufacturers of all types
- Profiles of middle market distributors
- Profiles of mid-sized technology, hardware, software and biotech firms
- Profiles of mid-sized companies in financial services
- Profiles of mid-sized companies in energy, food products, apparel, entertainment, real estate and transportation
- Profiles of middle market health care services and products firms.
- A business terms glossary, and a directory of vital industry associations, professional organizations and government agencies that is of great use to marketers and consultants
You'll find a complete business tool and market research report in one superb, value-priced package. Our coverage also includes a business glossary, industry contacts and thorough indexes. The corporate profiles section includes our proprietary, in-depth profiles of nearly 500 leading middle market companies in business sectors of all types. Purchasers of the book may also receive a copy of the company profiles database on CD-ROM at no additional charge. This same database can be accessed by online subscribers.
“The Plunkett series of directories are well known for providing company and industry information on clearly defined subject areas.”
American Reference Books Annual