(image: DANYA International, Inc. logo, HHS, NIH, and NCI logos)

(image: photos of Danya products)

• Using Social Marketing to Disseminate Evidence Based Energy Balance Intervention Approaches to Worksites
  (Contract No: HSN2612005440009C)
• To develop a worksite toolkit to promote widespread adoption of research based energy balance promotion (i.e., obesity reduction) approaches in worksites.

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• Relationship between lifestyle and disease
• Characteristics of successful workplace wellness programs
• Example of effective programs

• Employee Focus Groups
• Employer Interviews

• The Employee's Guide to Health
• Your Company's Guide to Health
• Video vignette
• Social Marketing Materials:
  • Paycheck stuffer
  • Motivational poster
  • Motivational banner
  • Activity calendar

(image: photo of promotional items)

• Designed for employee group leaders wishing to take a proactive role in creating opportunities for their worksite
• Focuses on implementing support and self-help groups in physical fitness and nutrition

(image: The Employee's Guide To Health)

• Serves as guideline for instituting health promotion programs within the worksite
• Focuses on ease of use, support, and options for creating, promoting, maintaining, and evaluating nutrition and physical fitness activities

(image: cover of Your Company's Guide to Health)

• Developed draft script demonstrating the implementation of brisk walking activity
• Future ideas:
  • Demonstration of group planning exercise programs (walking routes, etc.)
  • Demonstration of group discussing healthy options within traditional cultural cuisines

(image: photo of businesspeople walking)

• Designed to be noticed by employees
• Physical activity is as easy as just taking steps

(image: example of Paycheck Stuffer)

• Designed for office stairwells, elevators, break rooms, and intranet
• Scheduling 30 minutes of activity into the day is possible

(image: front cover of "30 Minutes a Day")

• Designed for worksite intranet and other opportunities to use flash technology
• Promoting better health and wellbeing

(image: photo of WEBI marketing material)

• Designed for office stairwells, worksite elevators, break rooms, and intranet
• Various suggestions, activities, and tips for employees

(image: example of activity calendar)

• Expert Panel Review
• Feasibility Evaluation with Employers
• Feasibility Evaluation with Employees

Strengths

• Guides and materials were informative and appealing

• Need to simplify definitions and overviews, and clarify audience

• Introduction sections made more concise
• Guide titles to reflect audience
• Additional step by step instructions

• Ease of use and clarity
  • "Modules are very informative and easy to use. They gave me many ideas and choices to implement physical activity programs."
  • "…it is easy to find certain topics."
• Applicability and appropriateness
  • Suitable for a wide variety of business audiences

Strengths of STEPS@Work

• Marketing materials would be well received by employees and dissemination would be supported by companies

• Corporate apathy and culture (especially shift workers)

• Presenting information in different ways for various age groups and shift workers

• Appropriate for small to medium sized businesses
• Employers and employees find the content attractive and applicable in workplace settings
• Content helpful & easy to use for employees interested in health promotion

• Finalize and complete all toolkit sections and social marketing materials
• Finalize production of CDROM
• Conduct comprehensive process and outcome evaluations
• Commercialization plan

Jennifer Jones, Research Associate
jjones@danya.com

Henry Wong, Ph.D, Principal Investigator
Sharon Zack, MS, Project Director