Customer Relationship Management (CRM) Initiative and the Performance, Phoenix and Opportunity Systems
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Posted On: Tuesday October 14th, 2008 at 2:00pm EDT
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The MBDA Customer Relationship Management Initiative (CRMI) project is designed to augment and improve service delivery to our internal and external customers. The CRM Initiative project will be known by the acronym CRMI. CRMI is owned/facilitated by the Office of Business Development (OBD). CRMI is classified as a general support system and will reside within MBDA’s current network structure and enterprise architecture.
To view the CRMI Project Summary and Overview of the Pheonix and Opportunity System presentation from MBDA, please select the document link provided below.
You may also visit MBDA's new Customer Relationship Management (CRM) Initiative Forum to learn more information and participate in the MBDA Community Exchange.
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