BALANCING CHOICES for Nutrition & Activity
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Slide # | Title & Content |
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1 |
BALANCING CHOICES for Nutrition & Activity Connecting Youth, Industry, Schools and (image: Penn State and ICANN logos) |
2 | Institute for Collective Advancement of Activity and Nutrition
A new organization at Penn State providing actionable strategies to build national capacity for multi-sector, multi-level partnerships that collectively advance nutrition and physical activity through systems change. (image: ICANN logo) |
3 | PANA Pennsylvania Advocates for Nutrition and Activity
(image: PANA logo) |
4 | Objectives
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5 |
(image: diagram illustrating the We Can! Program which reaches parents and caregivers in home and community settings with educational materials and activities to encourage healthy eating, increase physical activity and reduce sedentary time) |
6 | The Social and Physical Nutrition Environment |
7 |
(image: alphabet letters, A to Z, in different fonts taken from well-known logos) |
8 | Market Trends
Food Marketing to Children and Youth: Threat or Opportunity?, Institute of Medicine, 2005
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9 |
Children and youth:
Institute of Medicine, 2005 (image: bar graph titled "Food aimed at kids") |
10 | National School Nutrition Environment
School Health Policies and Programs Survey, CDC 2000 Reported hours of Nutrition Education offered per year(by schools required to provide health education):
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11 | Marketing Social Change
Social Marketing looks beyond the control of individual choice and focuses on the intersections of individual, interpersonal, community and societal influences. |
12 | Definition of Marketing -Am Marketing Association, 2004 Marketing is an organizational function and a set of processes for creating, communicating, and delivering VALUE to customers and for managing customer RELATIONSHIPS in ways that benefit the organization and its stakeholders. |
13 |
(image: screenshot of "Pepsi World" web site) |
14 |
(image: screenshot of McDonalds "Arch Card" web site) |
15 |
(image: photo of Nabisco Chips Ahoy! "100 Caloire Pack" and the "Sensible Snacking" banner on package) |
16 |
(image: screenshot of Nike + iPod web site) |
17 | Commercial Marketing Advantage
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18 | Social Marketers
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19 | Marketing Social Change
Empowering Youth to Lead the Charge |
20 | Formative Research
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21 | The What and How
Engaging Youth in BALANCING nutrition and activity choices |
22 | Key Findings Literature Review
Website: www.preventiveservices.ahrq.gov
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23 | Key Findings Literature Review
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24 | Key Findings Literature Review
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25 | Key Findings Focus Groups & Interviews
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26 | Key Findings Focus Groups & Interviews
Peer-to-peer interaction |
27 | Key Findings Focus Groups & Interviews
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28 | Important Themes for Balancing Nutrition & Physical Activity CHOICE Fun and/or Humor Recognition and Rewards |
29 | Key Findings: Literature Review
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30 | Key Findings: Literature Review
Junior High is the Tipping Point for Getting "Connected".
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31 | Key Findings: Literature Review
Pew/Internet & American Life Project, July 2005 |
32 |
(image: screenshot of Jones Soda web site) |
33 |
Youth Leading the Charge… |
34 |
NRG also pronounced ENERGY
(image: NRG logo) |
35 | What is NRG?
An innovative cause campaign
(image: NRG logo) |
36 | It's your thing…
It doesn't matter if you're on the school newspaper, football team, or math club, you can make food and fitness a part of your group's activities, like fundraisers, events, and contests. Or come up with something totally new, like talking to younger kids about healthy options or working to bring a bike trail to your community. NRG/Powered by Choice is your initiative, your chance to have your voice heard. To join in, you don't have to be on a diet, a jock, or totally obsessed with being healthy. Just be you. (image: NRG logo) |
37 | WHY NRG?
Provides a positive outlet to channel thoughts, ideas, and ‘energy' into being part of healthy changes in schools and communities. Enables ownership through planned activities. Creates awareness about personal "energy balance" choices (image: NRG logo) |
38 | Where is NRG?
NRG is part of existing SOCIAL NETWORKS in schools and communities. (image: NRG logo) |
39 | NRG in Schools and Communities
Example of School-based Groups: Example of Community Groups:
(image: NRG logo) |
40 | NRG in Action… |
41 |
(image: screenshot of NRG Web site) |
42 | NRG Activities
In School NRG media promotions (school news, morning announcement, posters, etc) NRG event or fundraiser to support a change NRG Role Model
In Communities
NRG media promotions NRG Community Event for youth & families (image: NRG logo) |
43 | 1. Own the Message
Promote NRG in school media.
(image: NRG logo) |
44 |
nrg networks can be content creators (image: Penn State - NRG logo) |
45 | 2. Make A Change
Plan an NRG event or fundraiser. (image: NRG logo) |
46 | 3. Be an NRG Role Model
Help plan a healthy event for elementary students. (image: NRG logo) |
47 |
(image: photo of NRG event) |
48 |
(image: photo of NRG event) |
49 | The Perks.
Sign-on to NRG at school or community sites and enter to win 1 of 10 Video iPods! (image: NRG logo) |
50 |
(image: sticker with NRG logo and URL, www.poweredbychoice.org) |
51 |
(image: NRG Advisor sign-in Web page) |
52 | …NRG 2008-09
Launch youth activism components
(image: NRG logo) |
53 |
(image: NRG logo) |
54 | How to Bring NRG to a location near you…
Today:
Next Week:
Next Month: (image: NRG logo) |
55 | www.panaonline.org
Allison Topper (image: ICANN logo) |