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(image: Sesame Street logo)

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(image: diagram showing "Sesame Workshop model plus Visionary Funders, The U.S. Office of Education, Ford Foundation and Carnegie Corporation of New York, equals Sesame Street")

Who We Are
A nonprofit educational organization making a meaningful difference in the lives of children worldwide by addressing their critical developmental needs.

What We Do
We create innovative, engaging content that maximizes the educational power of media to help all children reach their highest potential.

How We Do It
Through a cross-sectoral approach that brings together government agencies, broadcasters, NGO's, educators, child development experts, and international development organizations to achieve sustainable results.

"Does the organization make such a unique contribution to the communities it touches and does its work with such unadulterated excellence that if it were to disappear, would [it] leave a hole that could not be easily filled by any other institution on the planet?"
- Jim Collins, Good To Great

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• TV Programming
• Product Licensing
• Theme Parks
• Radio Programming
• Film
• Themed Entertainment
• Online
• Community Outreach Projects
• Research
• Interactive
• Home Videos
• Magazines
• Publishing
• Cable Networks

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#1 with Mom

• #1 family/mom brand in the world according to Y&R¹
• 78% say Sesame Street is a name you can trust²
• 72% of new Moms grew up with Sesame Street³
• 73% watch Sesame Street nearly every day³

• Boasts 74 million U.S. graduates and 3 generations
• Daily broadcast on PBS reaches 98% of U.S. households
  • Nickelodeon only reaches 81% & Disney 78%
• 8 million unique Sesame Street viewers each week⁴

• 101 Emmy® Awards – more than any other show in television history
• Winner of Outstanding Preschool Series Emmy® Award for 11 consecutive years
• 26 new hour-long episodes each year

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• Bangladesh - 2004
• Brazil - 1972
• Canada - 1973
• China - 1998
• Egypt -2000
• France - 2005
• Germany - 1973
• Israel - 1983
• Israel/Palestinian Territories - 1998
• Kosovo - 2004
• Mexico - 1972
• Netherlands 1976
• Norway - 1991
• Poland - 1996
• Portugal - 1989
• Russia - 1996
• Sesame Stories - 2003
  • Israel (Sippuray Sumsum)
  • Jordan (Hikayat Simsim)
  • West Bank/Gaza (Hikayat Simsim)
  • South Africa - 1998
  • Spain - 1979

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Sesame Workshop products are designed to be both educational and entertaining

• An innovative method of applying and integrating expertise in production, educational content, and research with children
• Effective for more than 30 years with evident benefits for children around the world

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Egypt:

• Girls' Education
• Basic Skills
• Health

• Diversity
• Literacy, Numeracy, and Life Skills
• HIV/AIDS

• Respect & Understanding

• Health, Safety, Nutrition
• Environment
• Gender Equity
• Literacy

• Mutual Respect & Understanding

• Diversity
• Preparation for Life in an Open Society

• Girls' Education
• Basic Skills
• Critical Thinking

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Year	"Vendor"	Design	Ages
1990—1994	Univ. of Kansas Early Window Project	Longitudinal Viewing Diaries	2—5 & 4—7

Measures: Initial language skills (primary language scale), Peabody Picture Vocabulary, Letter Word Recognition, reading comprehension, counting, inequality, arithmetic, school readiness (colors, shapes, letters, numbers, spatial size relations)

Year	"Vendor"	Design	Ages
1994	Recontact Study Univ. of Kansas Univ. of Mass.	Longitudinal from the 1981-1983 study	15—19

Measures: Academic achievement, GPA in English, mathematics, science, competence beliefs & value attached to achievement, leisure reading, creativity (fluency of ideas), aggression (verbal & physical), body image

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• Cultural Diversity/ Inclusion
• Coping with Loss
• Dealing with a Bully
• Coping with Fear

• Children learned positive coping strategies for "inclusion" that lasted through the week's follow up
• Children learned positive strategies for "loss" but they did not follow through for the week
• Children learned negative strategies for "bullying"—as a result, we edited the segment.

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• DVD/Home Video
• Sesame Street Season 36
• Live Entertainment
• Online
• Licensing
• Print/Publishing
• Outreach Materials
• PSAs

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Breakfast
Donut vs. Cereal

Lunch
Vegetable soup vs. French Fries

Dinner
Lean chicken and salad vs. Cheeseburger and onion rings

Snack
Apple vs. Potato chips

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• Bi-lingual outreach initiative to help the young children (ages 3-5) of the military cope with the feelings, challenges, and concerns experienced during various phases of deployment: pre-deployment, deployment and homecoming.
  • DVD
  • Parent/Caregiver Magazine
  • Child Activity Poster
• 483,514 children of active duty military members and 177,888 children of Reserve and Guard members are less than five years of age
• Approximately 400,000 kits produced and distributed directly to military families
• All materials are available online at www.sesameworkshop.org/tlc

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• Conduct research to inform practice
• Maintain awareness of current educational needs of children
• Develop partnerships with organizations that support the mission

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The nonprofit educational organization behind Sesame Street and so much more.

www.sesameworkshop.org

For more information on research, please contact: jennifer.kotler@sesameworkshop.org

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