(image: Sesame Street "Healthy Habits for Life" logo, and Cookie Monster tossing a beach ball)

Who We Are
Sesame Workshop is a non-profit educational organization making a meaningful difference in the lives of children worldwide by addressing their critical developmental needs.

What We Do
We create innovative, engaging content that maximizes the educational power of media to help all children reach their highest potential.

Why We Do It
We are committed to the principle that all children deserve a chance to learn and grow. To be prepared for school. To better understand the world and each other. To think, dream, and discover.

(image: photo of Big Bird)

• A multi-year, content-driven initiative to help young children and their caregivers establish an early foundation of healthy habits that can last a lifetime.
• Developed with leading experts in the areas of preschool health, nutrition, physical education, endocrinology, and pediatrics.
• Utilizes Sesame Workshop’s various media channels to deliver age-appropriate, educational and compelling health messages.
• Ultimately empowers children and families with greater knowledge and appreciation for their bodies.

(image: photo of Big Bird)

(image: Big Bird, and several Sesame Street outreach programs surrounding "healthy habits for life" logo)

• Furry Sesame Street friends who model fun ways to move and play.
• Encouragement to explore and enjoy healthy foods.
• Opportunities to build self-confidence and feel good about themselves.
• Fun and age-appropriate ways to stay healthy, strong and happy everyday.

(image: photo of Big Bird)

Super Grover: Ready for Action:

• New Sesame Street Live visit 14 markets over 3 years
• Explores exercise, nutrition, sleep/energy & hygiene – all in a quest to get Super Grover ready for action

Sesame Street presents The Body

• Interactive hand-on museum exhibit designed to teach children about the human body and how to keep it healthy
• Reaches 15 markets over 5-year period

(image: photo of Elmo, photo of "Super Grover" and children playing)

• Children’s Knowledge of Healthy eating
  • What is healthy?
  • What do you want to eat?
• Character Appeal on Food Choice
  • How do characters influence preference of one food over another?
  • How do characters influence children’s consumption of food?

(image: photo of Cookie Monster)

Community Outreach
Distribute educational materials and kits to parents, teachers, caregivers, and community groups nationwide

(image: photo of Oscar the Grouch and cover of "Happy Healthy Kids" station kit)

PBS Caregiver Guide

• Distribution to 150 PBS stations nationwide as well as childcare centers
• Sesame Workshop creating PBS station tool kit
  • Provides local stations with materials to produce Healthy Habits for Life events and workshops in their communities

(image: photo of Oscar the Grouch and cover of "Healthy Habits for Life")

Partnership with Nemours Foundation

• Happy Healthy Kids’ Kit - tool kit to provide innovative resources for early care and education providers.
• Comprehensive multi-media package comprised of DVD and print materials
• Targeting young children ages 3-5, particularly underserved populations most at risk for obesity
• Designed to foster connections between childcare communities and families
• Will be made available at no cost to childcare programs in Delaware and other target regions

(image: photo of Oscar the Grouch, Nemours logo)

(image: photos of point-of-sale produce displays featuring Sesame Street characters)

(image: photos of DelMonte canned vegetables with Sesame Street characters featured on labels)

(image: group photo of Sesame Street characters Big Bird, Cookie Monster, Zoe, Elmo, Oscar the Grouch and Grover)