BALANCING CHOICES for Nutrition & Activity

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Slide #	Title & Content
1	BALANCING CHOICES for Nutrition & Activity Connecting Youth, Industry, Schools and Communities for Change. (image: Penn State and ICANN logos)
2	Institute for Collective Advancement of Activity and Nutrition A new organization at Penn State providing actionable strategies to build national capacity for multi-sector, multi-level partnerships that collectively advance nutrition and physical activity through systems change. (image: ICANN logo)
3	PANA Pennsylvania Advocates for Nutrition and Activity State coalition comprised of 500+ multi-sector, multi-level members working collectively to support healthy eating and activity Representing media, government, healthcare, public health, education, industry, recreation, transportation, parents, and youth Established by the Pennsylvania Department of Health through a grant from the Centers for Disease Control & Prevention Division of Nutrition and Physical Activity (image: PANA logo)
4	Objectives Discuss the nutrition environment for youth and families Explore marketing strategies as a tool for social change Learn about a new campaign to empower youth to improve nutrition and physical activity choices
5	(image: diagram illustrating the *We Can!* Program which reaches parents and caregivers in home and community settings with educational materials and activities to encourage healthy eating, increase physical activity and reduce sedentary time)
6	The Social and Physical Nutrition Environment
7	(image: alphabet letters, A to Z, in different fonts taken from well-known logos)
8	Market Trends Food Marketing to Children and Youth: Threat or Opportunity?, Institute of Medicine, 2005 Growth in new food products targeted to kids has increased (52 products in 1994 to nearly 500 introduced in 2004) Eighty to 97% of the food products aimed at children and teenagers are of poor nutritional quality The food industry spends an estimated $10 billion per year advertising food and beverages to children and youth in America
9	Children and youth: Spend $200 billion annually on food and beverages Influence purchasing decisions of parents and caregivers Food Marketing to Children and Youth: Threat or Opportunity? Institute of Medicine, 2005 (image: bar graph titled "Food aimed at kids")
10	National School Nutrition Environment School Health Policies and Programs Survey, CDC 2000 Reported hours of Nutrition Education offered per year (by schools required to provide health education): Elementary: 5 hours/ year Middle/Junior High: 4 hours/ year Senior High: 5 hours/ year
11	Marketing Social Change Social Marketing looks beyond the control of individual choice and focuses on the intersections of individual, interpersonal, community and societal influences.
12	Definition of Marketing -Am Marketing Association, 2004 Marketing is an organizational function and a set of processes for creating, communicating, and delivering VALUE to customers and for managing customer RELATIONSHIPS in ways that benefit the organization and its stakeholders.
13	(image: screenshot of "Pepsi World" web site)
14	(image: screenshot of McDonalds "Arch Card" web site)
15	(image: photo of Nabisco Chips Ahoy! "100 Caloire Pack" and the "Sensible Snacking" banner on package)
16	(image: screenshot of Nike + iPod web site)
17	Commercial Marketing Advantage Resources and infrastructure to sell a product Sales force, established distribution channels, research and development, pricing history Defined marketplace and competitors Strong policy support through member associations and lobbyists
18	Social Marketers Lack the resources and infrastructure of commercial marketers Need PARTNERS to help fill the gap
19	Marketing Social Change Empowering Youth to Lead the Charge
20	Formative Research Literature Review (studies, market research) Focus Groups among youth Interviews among teachers Observation at State Student Council Summit on Nutrition and Activity
21	*The What and How* Engaging Youth in BALANCING nutrition and activity choices
22	Key Findings Literature Review Website: www.preventiveservices.ahrq.gov Taste, convenience, variety, and affordability drive food choices. "Healthy" choices often lack variety and taste, are not available and tend to be expensive.
23	Key Findings Literature Review Knowledge DOES NOT Equal Behavior: there's a difference between what young people know and what they do. They "get" what's healthy.
24	Key Findings Literature Review Young people respond to the idea that good nutrition provides the energy to do the things they want to do. Choices about food and physical activity are important.
25	Key Findings Focus Groups & Interviews Need more practical education about how activity relates to nutrition choices. "We just go to gym class, we don't even know why we do what we do. Same with nutrition education…some coach hands out packets of information. I mean, we don't just start junior year with Algebra 2, we have had years leading up to it. We're prepared."
26	Key Findings Focus Groups & Interviews Peer-to-peer interaction — Recommended using older kids to talk to younger kids
27	Key Findings Focus Groups & Interviews Need incentives to get involved in events or activities (money, give-aways, recognition) "Let's face it, teenagers are selfish. Financial incentives are good. And we love to get our pictures in the paper."
28	Important Themes for Balancing Nutrition & Physical Activity CHOICE Fun and/or Humor Recognition and Rewards
29	Key Findings: Literature Review 87% of youth ages 12 - 17 are online (24% increase in 4 years) Teens live in a world enveloped by communications technologies; the internet and cell phones have become a central force that fuels the rhythm of daily life.
30	Key Findings: Literature Review Junior High is the *Tipping Point* for Getting "Connected". Reported internet usage: 6th Grade: 60% 7th Grade: 82% 11th/12th Grade: 94%
31	Key Findings: Literature Review 57% of teens who use the internet are Content Creators — Have created a blog or webpage, posted original artwork, photography, stories or videos online or remixed online content into their own new creations. Pew/Internet & American Life Project, July 2005
32	(image: screenshot of Jones Soda web site)
33	Youth Leading the Charge… BALANCING ENERGY CHOICES
34	NRG also pronounced ENERGY (nr-j) n.1. The ability or capacity to do work or to produce change. 2. Exertion of vigor or power (image: NRG logo)
35	What is NRG? An innovative cause campaign Targeted to youth age 12-18 years of age To promote and lead changes that support healthy eating and active lifestyles in schools an communities (image: NRG logo)
36	It's your thing… It doesn't matter if you're on the school newspaper, football team, or math club, you can make food and fitness a part of your group's activities, like fundraisers, events, and contests. Or come up with something totally new, like talking to younger kids about healthy options or working to bring a bike trail to your community. NRG/Powered by Choice is your initiative, your chance to have your voice heard. To join in, you don't have to be on a diet, a jock, or totally obsessed with being healthy. Just be you. (image: NRG logo)
37	WHY NRG? Provides a *positive outlet* to channel thoughts, ideas, and ‘energy' into being part of healthy changes in schools and communities. Enables ownership through planned activities. Creates awareness about personal "energy balance" choices (image: NRG logo)
38	Where is NRG? NRG is part of existing SOCIAL NETWORKS in schools and communities. (image: NRG logo)
39	NRG in Schools and Communities Example of School-based Groups: Student Press Student Council Key Club Varsity Club National Honors Society FCCLA FBLA Example of Community Groups: 4H Scouts Boys and Girls Clubs Community Recreation Center Clubs (image: NRG logo)
40	NRG in Action…
41	(image: screenshot of NRG Web site)
42	NRG Activities In School (participating schools must select 2 of 3 activities for grants and/or recognition) NRG media promotions (school news, morning announcement, posters, etc) NRG event or fundraiser to support a change NRG Role Model In Communities (participating community groups must select 2 of 2 activities for grants and/or recognition) NRG media promotions (community poster campaign) NRG Community Event for youth & families (image: NRG logo)
43	1. Own the Message Promote NRG in school media. Morning announcements School TV commercials School newspaper Poster campaign (image: NRG logo)
44	nrg networks can be content creators (image: Penn State - NRG logo)
45	2. Make A Change Plan an NRG event or fundraiser. Select a healthy change for your school (e.g. healthy vending, new PE equipment). Raise money and awareness to make it a reality. (image: NRG logo)
46	3. Be an NRG Role Model Help plan a healthy event for elementary students. Events include Walk to (or at School Day), The Great PA Apple Crunch, Go for the Greens, Turn off the TV Week. (image: NRG logo)
47	(image: photo of NRG event)
48	(image: photo of NRG event)
49	The Perks. Sign-on to NRG at school or community sites and enter to win 1 of 10 Video iPods! Get NRG Posters and Magnets. Network. Meet cool people. Voice Your Choice. Be part of a Cause. Make an NRG Plan. Get iTunes. Apply for Money. Show-off your Creativity with Flickr, Garage Band and much more! Get recognized and rewarded for your work. (image: NRG logo)
50	(image: sticker with NRG logo and URL, www.poweredbychoice.org)
51	(image: NRG Advisor sign-in Web page)
52	…NRG 2008-09 Launch youth activism components Assessing school/ community environments Influencing decision makers (image: NRG logo)
53	www.poweredbychoice.org (image: NRG logo)
54	How to Bring NRG to a location near you… Today: Complete NRG Interest Card Next Week: Share information with state partners Next Month: Plan to bring NRG close to home Fall 2007 (image: NRG logo)
55	www.panaonline.org Allison Topper Executive Director Penn State Institute for Collective Advancement of Activity & Nutrition (ICAAN) PA Advocates for Nutrition & Activity (PANA) (image: ICANN logo)

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