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Title & Content |
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Loud and Local:
Effective Communication StrategiesPresented by:
Mary McFadden, BS
Supervising Public Health Educator
Ann Lomonaco, BS
Public Health Educator
Broome County Health Department
Binghamton, NY
(image: Steps to a Healthier NY logo) |
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Goals
- Participants will be able to develop an effective broad reaching health messaging plan
- Participants will be able to identify at least three strategies
for developing successful collaborations with potential media,
communications partners
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Partnerships
"Together we achieve more."
- Television
- Radio
- Newspaper
- Website
- Local Sports Teams
(image: motivational poster)
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"There is great potential for the advertising, media and
entertainment industries to positively portray healthful eating and regular
physical activity, and thereby help to change social norms about childhood
obesity"
Institute of Medicine: Preventing Childhood Obesity
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TV Stations
Steps to HealthierNY weekly news series
- #1 TV station
- CBS affiliate
- Viewership for Steps only – 328,000 age 18+ per week
- Action News 3 times a week
(image: WBNG 12 logo)
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TV Stations
continued
Where's Wilmarth Walking?
- ABC Affiliate
- Alan Wilmarth, a 50 year old hospital administrator, joined BC Walks as part of a worksite initiative, lost 60 pounds, cut his cholesterol medicine in half and stopped taking blood pressure medication. "Where's Wilmarth" showcases volunteer Alan throughout Broome County (anywhere and in any kind of weather) engaging in walking with different local celebrities.
Viewership – 13% for news and 75.3% for our full media buy
(image: News Channel 34 logo)
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Radio
- Listening audience: Reaches 75% of Broome County Population
- 6 radio stations – various demographics
- Walking Weather reports- Sustained Activity
(image: radio station logos)
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Newspaper In Education
- a cooperative effort between area businesses, school districts and the Press
& Sun Bulletin to bring the newspaper into the classroom.
- newspapers are used as a part of the curriculum becoming "a
living textbook"
- provides newspapers to area Elementary Schools, Middle Schools, High Schools and Colleges at a reduced rate. These newspapers, along with curriculum guides help educators effectively utilize the material in the newspaper on a daily basis.
(image: banner for pressconnects.com)
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Newspaper in Education
continued
(image: flyer for "Walk N' Roll 2006")
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Sports Teams
- American Hockey League
- Walk with Max on the Arena concourse during intermission
- ‘Commercials' before each period
- Steps flag presentation
(image: Senators Hockey logo)
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Sports Teams
continued
- Minor league baseball team
- Walk this Way with the B-Mets
- Walk and Roll Week
- Billboard
- Bicentennial Human Flag
(image: Binghamton Mets logo)
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Loud and Local
www.broomesteps.org
Broome County Information Technology Managed Website
100% inkind
(image: footsteps)
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Loud and Local
Steps Leading to Earned Media
(image: footsteps)
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Loud and Local
Results:
- According to the latest Broome County Steps Behavior Risk Factor Surveillance Survey: Respondents were asked
"Have you heard of the Steps to a HealthierNY Program"? 61% of respondents said yes.
- Inkind/Value Added media dollars over: $100,000
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