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Title & Content |
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Healthy Children, Healthy Weights
Promoting Healthy Weight in Children
Cara Texler, MPH, RD, LD
Jayne Moreau, MPH, CHES
(image: Columbus Public Health logo) |
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What is Healthy Children, Healthy Weights?
- Prevention program addressing childhood overweight by promoting healthy weight in all children
- Uses evidence-based approaches.
- Enhanced through successful community partnerships
(image: photo of happy children)
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Our Focus
- Children ages birth-5 years
- Adults caring for children
- Setting: Early Learning Centers
- Columbus neighborhoods with limited resources and higher prevalence of adult overweight and obesity
(image: photo of mother and son)
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Components of Program
- Interactive training for adults
- Healthy Children, Healthy Weights Toolbox
- Mentoring in partnership with community organizations
- Social Marketing Campaign
(image: photo of mother and son)
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Key Messages
- Healthy Activity
- Physical Activity; Reduce TV time
- Healthy Eating
- Adult and child division of responsibility
- Healthy Nutrition
- Balanced meals and proper portion sizes
(image: photo of father and son)
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Key Messages
- Healthy Drinks
- Water and low-fat milk vs. high calorie drinks and fruit juice;.promote breastfeeding
- Healthy Weight
- Promoting healthy body image; Proper assessment of weight
(image: photo of mother and daughter)
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Social Marketing Campaign
- Reach parents through early learning centers
- Materials include
- Classroom posters
- Parent information sheets
- Parent sharing boards
- Crafts that promote key messages
- Promote key messages from interactive training and promote toolbox
(image: photo of father and son)
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(image: poster of adult helping child play baseball with words "An hour a day to play. Give your child 60 minutes or more of physical activity each day.")
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(image: poster titled "Help your child to have a lifetime of healthy weight - starting now!" with facts on how to help children lead more active lives)
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Example one week of the campaign
- Week 3: An Hour a day to play.
- Classroom poster
- Parent information sheets distributed
- Parent sharing board
- Rhythm Shakers craft
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Summary of Results
- At 6 months post-training, 76% of participants reported using toolbox ideas or activities
- At 6 months post-training,
- 61.5% served a greater variety of foods
- 63.5% reported providing more physical activity
- After the social marketing campaign, parents reported
- Serving children fewer high calorie drinks (mean=2.53, p<0.03)
- Viewing less television (mean=2.05 compared to mean=2.78)
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For the future
- Full community implementation in Columbus neighborhoods
- Additional program evaluation
- Seeking additional funding support for implementation activities
- Work with influential community organizations to coordinate efforts in the fight against obesity
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(image: photo of children exercising in a classroom)
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