Plunkett Research Products are Value-Packed Tools for Business Development and Prospect List Creation

For vertical industry sales, marketing and prospect list creation, there are no better tools than Plunkett’s value-packed Industry Almanacs and online Industry Research & Marketing Centers.

How to Use Plunkett Research Products to Boost your Marketing Efforts and find New Sales Prospects.

Thousands of company profiles can easily be searched using a wide array of criteria, such as industry, headquarters, size, etc., and you can export vital company data to text or MS Excel files for reports and mail merge. How to Create Mailing Lists

Plunkett’s Industry Almanacs/ with CD-ROMs can be terrific tools when you need to build a sales prospect list in a hurry. Since each of our Almanacs covers a specific industry (for example, health care, retailing, or financial services) you get a targeted prospect list. In each Almanac, we provide our unique profiles of 250 to 500 industry-leading firms. Each of our books is thoroughly indexed--by geography, company name and type of business—so that you can look up target firms in a variety of ways. Using our book/CD-ROM packages, you can create a targeted sales prospect list in a matter of minutes.

Quickly build and export custom lists of prospects, including company name revenues and contacts: In our online service (or using the CD-ROM that comes with printed versions) you’ll be able to select exactly the companies you want to target.  Criteria you may select by include annual revenues, size by employee count, specific industry sector by NAIC code, city, state or country of headquarters location and more.  Once you have made your selections, export your target list into a Microsoft Excel spreadsheet or a text file. Then you can use the list for mail merge or contact management. You can even create files to convert for ACT and other contact management software.

Our data on these leading firms assists in your market analysis and includes corporate address, phone, fax, website, revenues, profits, number of employees, growth plans, competitive advantage, subsidiaries, and up to 27 executive names by title. On our website, the home page for each industry contains a link to a list of the companies profiled for each industry. For example, for the health care industry, go to the Health Care Industry page and click on Index of the Health Care Companies Database link. There, you’ll see an exact list of the 500 leading health care companies we profile. These are the firms that are contained in the Almanac and on the accompanying database on CD to help you meet your sales and account plan goals.

A CD-ROM Database is Included with your Almanac Purchase: As a special service, each of our full-version Almanacs comes with a CD-ROM version of the companies database. The CD-ROM is inside the front cover of your book. The CD-ROM enables you to sort, filter and view companies. You can select them by headquarters location (city, state or country), revenues or specific industry sectors. You then have the option of exporting contact data on your selected companies. You can export into a Microsoft Excel file, or into a plain text file. You can then use your custom-built contact files for mail-merge, contact list creation, and import names/addresses into contact management software systems. More Information About our CD-ROMs

Top Business Development Uses for Plunkett Research products:

1)     Industry-Specific Analysis, Research and Competitive Intelligence: There is no better source than Plunkett Research Online for easy-to-use, easy-to-understand analysis of each of the most important vertical industry sectors, from health care to InfoTech, from banking to energy.

2)     Business Plans/Market Research: Concise data for the development of business plans and for market research and industry analysis.

3)     Sales Prospecting/Business Development: Complete profiles of thousands of companies, fully searchable. You’ll be able to compile custom lists and export precisely the contact data that you need.

4)     Sales Planning and Support: Exactly the information you need for completing sales plans, organizing sales guides and building lists of competitors, subsidiaries and products.

5)     Training & Education: Plunkett Research is the best possible industry information tool for use in the classroom-whether training new corporate personnel, creating a seminar for executives or teaching in the university.

6)     Product Development: You can research emerging trends, technologies and “points of pain” that can help you develop breakthrough products and services.

7)     Corporate Strategy: The analysis and searchability provided by Plunkett Research Online make it an ideal tool for development of strategic plans.

“LOVE using Plunkett online. Your tool is very comprehensive and immensely useful... I've gotten a lot of valid information (so many tools out there are quite out-dated). The vertical marketing tool is very helpful, for it assists us in that venue, as well as targeting our customer's competition for new sales.”
- Tammy Dalton
National Account Manager

Numerous Purchase and Access Options for Small and Large Organizations:

·         Individuals can purchase very affordable access to one industry at a time in print or online versions.  See the “Order Page” link on the home page for the industry that interests you.

·         Corporate marketing departments can purchase value-packed online access to all of the industries we cover, with 24/7 web-based access for your entire organization.  For a free demo, pricing and other details, contact customersupport@plunkettresearch.com, or call 713.932.0000 (USA).

Use Plunkett data to easily create industry sales guides: Do you need to write industry guides to help your sales force understand the challenges and opportunities within specific industries? If so, Plunkett Research data is the answer!

1)     Copy from our Trends Analysis to list and explain the primary trends and technologies within the industry.

2)     Copy from our Statistics section to show market size and history.

3)     Copy from our industry-specific Glossary to incorporate key industry terms and phrases in your sales guide.

4)     Use our Company Profiles and revenues data to list top companies by sector.

5)     Copy from our Associations data to provide lists of the most important industry associations, professional organizations and government agencies, by industry.

*Note: you may copy reasonable amounts of our data for internal use within your organization, but not for resale or public posting.