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Is Your Yellow Pages Advertising Putting Cash in Your Pocket...Or Sucking Cash Out?
What Yellow Page success boils down to is ad content. Not color. Not professional design. People turning to the Yellow Pages have already determined that they need you.
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How to Use Social Networking Sites for Marketing and PR Learning how to use them wisely can increase your business profile. (ARTICLE) Creating a Sales Process That a Team Can Use Business owner Jennifer Lyle is working to create a company that can run without her, and the first ... (ARTICLE) Keep Your Customers Coming Back These tips will help you keep regulars and renew your relationship with lost customers. (ARTICLE) The New Green Marketing The new green marketing, particularly for small business owners, needs to focus on the same marketing principles that ... (ARTICLE) How to Create Buzz for Your Business Many of these efforts do not cost a lot of money and use existing products, knowledge, and resources. (ARTICLE) The Advantage of Advertising in a Down Market Before you make the decision to scale back or cancel your advertising campaign altogether, consider these tips. (ARTICLE) The ABCs of Effective Advertising Developing an effective advertising campaign is easier said than done, but understanding a few key principles will put ... (ARTICLE) What Is Day Trading? Though it enjoyed its greatest popularity during the Internet boom of the late 1990s, day trading still attracts ... (ARTICLE) Promote Your Products with the Right Retail Signage The right signage can pique customers' interest, alert them to specials -- and help you sell more. (ARTICLE) Retailers Prepare for Post-Thanksgiving Shopping Frenzy The shopping day following Thanksgiving, known to retailers as "Black Friday," serves as the official kickoff to the ... (ARTICLE) Build Customer Incentive Programs That Work You don't need to hand out free toasters to keep customers happy and coming back. (ARTICLE) Using Facebook and Social Networks to Promote Your Business This PCMagCast Learning Center will cover the major social networks and instructs small businesses on how to optimize ... (ARTICLE) Ten Marketing Tools for Home-Based Businesses if you don't market your home-based business, you will almost certainly doom it to failure. Here are 10 ... (ARTICLE) Three Things Every Yellow Pages Advertiser Needs to Know Yellow Pages advertising has an incredible amount of potential. There are three basic truths of Yellow Page advertising ... (ARTICLE) Developing and Implementing a Marketing Calendar for Your Small Business The best marketing campaigns are planned far in advance to coincide with specific dates or events. If you ... (ARTICLE) Develop Your Franchise Business Plan An essential part of any franchise business is its plan for success. The word "plan" stems from the ... (ARTICLE) What Is the Advantage of Leasing Office Equipment? As an entrepreneur, you will probably have a need for a variety of business equipment when starting up, ... (ARTICLE) Is Your Yellow Pages Advertising Putting Cash in Your Pocket ... Or Sucking... What Yellow Page success boils down to is ad content. Not color. Not professional design. People turning to ... (ARTICLE) Ten Tips for Marketing to Existing Clients and Customers On average, finding a new customer costs five times as much as keeping an existing one! Here are ... (ARTICLE) 60-Second Guide to Marketing on a Limited Budget While on a limited budget you can still create a quality marketing plan, assuring customer satisfaction and a ... (ARTICLE)
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