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For more than 40 years, Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors. Our comprehensive, timely, quality research and presentation of market intelligence have made Packaged Facts a premier source of market information for top industry decision makers. Founded in 1962 by David A. Weiss, Packaged Facts first began collecting market research data for advertising and public relations agencies. Gradually its customer base grew to include major corporations in the consumer products field seeking not just market data, but also competitive analysis and forecasts, for development of new products and marketing of existing ones. By the 1980s, marketing executives from consumer goods companies, including Procter & Gamble, H. J. Heinz, and PepsiCo, commissioned Packaged Facts to prepare custom-tailored studies. In response to growing demand, Packaged Facts broadened its coverage of major and niche consumer markets and began publishing its industry-focused studies in their current syndicated format. Our research team is committed to serving the information needs of professionals in the food, beverage, and consumer goods markets, at all levels of management, in all sizes of companies. Packaged Facts Reports
Our research is written by industry experts who offer insights on buyer behavior, competitive players, distribution channels, and emerging products and trends. Their analysis is based on both primary and secondary research, as well as years of professional expertise in their respective industries. In addition to analyzing current and historical trends, our analysts predict where the market or population segment is headed over the next three to five years. Packaged Facts’ clients range from CMOs and marketing managers of leading consumer brands, like Kraft and VISA, to industry consultants, ad agencies, and corporate librarians. - Director, Global Strategy, Conagra
"Packaged Facts is a great market research resource with excellent customer service. My dedicated research assistant maintains regular contact and always lets me know when new reports that apply to my project plans are available. Packaged Facts reports are full of interesting, accurate and relevant data that fits my needs. I would recommend Packaged Facts to anyone!" - Terry Farchione, Harley-Davidson Motor Company
"One of the best parts of using Packaged Facts was that we were able to contact them after receiving the report for extra clarification on various aspects of the report. They were totally accessible and willing to help. This report has made us smarter and has played an important role in our planning for the coming year." - Karin Sachs, Brand Planner, Arnold Worldwide
Our clients include... Accenture Avon Products Bain & Company Bayer Consumer Products Booz-Allen & Hamilton Boston Consulting Group Campbell Soup Company Coca-Cola DDB Needham Worldwide Dial Corporation General Mills HBO The Hershey Company H. J. Heinz Company Johnson & Johnson Kellogg Company Kimberly-Clark Kraft Leo Burnett Agency Masterfoods, Inc. McKinsey & Company McNeil Consumer Products Nabisco Nestle Foods Ogilvy & Mather PepsiCo Pillsbury Procter & Gamble Revlon Saatchi & Saatchi Worldwide The Walt Disney Company Warner Lambert Back to top ^ |
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