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Our Company

For more than 40 years, Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors. Our comprehensive, timely, quality research and presentation of market intelligence have made Packaged Facts a premier source of market information for top industry decision makers.

Founded in 1962 by David A. Weiss, Packaged Facts first began collecting market research data for advertising and public relations agencies. Gradually its customer base grew to include major corporations in the consumer products field seeking not just market data, but also competitive analysis and forecasts, for development of new products and marketing of existing ones.

By the 1980s, marketing executives from consumer goods companies, including Procter & Gamble, H. J. Heinz, and PepsiCo, commissioned Packaged Facts to prepare custom-tailored studies. In response to growing demand, Packaged Facts broadened its coverage of major and niche consumer markets and began publishing its industry-focused studies in their current syndicated format.

In 1998, Packaged Facts was acquired by MarketResearch.com. Packaged Facts continues to be the leading publisher in the United States of market studies on consumer products.

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Our Team

Our research team is committed to serving the information needs of professionals in the food, beverage, and consumer goods markets, at all levels of management, in all sizes of companies.

Tatjana Meerman, Publisher
Tatjana Meerman joined Packaged Facts in July 2006. Prior to her engagement with MarketResearch.com, she enjoyed a long career with FIND/SVP (renamed Guideline) in a variety of roles. For nine years, she managed the company's custom business and market research group devoted to assisting clients with small, quick turnaround projects. Ms. Meerman also spent a few years developing and leveraging the company's syndicated research capabilities by editing and producing eletters, Trend Reports, Research Briefs, and webinars.

Don Montuori, Vice President, Publishing
Don brings two decades of publishing experience to his role of Publisher at Packaged Facts. His tenure at Thompson Publishing, including roles as director of business development and senior editor, prepared Don for his role in guiding the Packaged Facts acquisition and editing process. In addition to Don’s solid business sense and understanding of market dynamics, he has strong knowledge of the consumer markets Packaged Facts covers and has developed a strong team of industry analysts to give our reports insider perspectives you can’t find elsewhere.

David Sprinkle, Research Director
David worked a dozen years for the Marigny Research Group (New Orleans) as an analyst, editor, and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University’s A.B. Freeman School of Business, where he earned his MBA. As Research Director for Packaged Facts, David combines his research and communications skills to keep information flowing to our team of market analysts.

Our Analysts
Packaged Facts depends on expert industry analysts who are entrenched in their respective markets and give unique competitive perspectives.

Our Research Specialists
Our research specialists help you find the research reports that will best meet your needs. Whether you need help browsing through our collection, require advice about which particular research will best suit your needs, or are interested in learning more about our comprehensive service offerings, our Research Specialists are here to help.

Business & Financial Services
Dave Catania
212.807.2620

Peter McKay
212.807.2612

Consumer Goods & Retail
Robin Motton-Thorbourne
212.807.2619

Jeff Miller
212.807.2636

Food & Beverage
Larry Finkel
212.807.2621

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Our Products & Services

Packaged Facts Reports
Packaged Facts’ reports track consumer trends, survey market players, and provide a broad, top-level overview of each market with raw data as well as relevant, plain English interpretation and analysis of key market factors, including:

  • Market Size & Segmentation
  • Sales Drivers & Growth Forecasts
  • Marketer & Brand Shares
  • Competitor Insights
  • Marketing & New Product Trends
  • Consumer Profiles & Buyer Behavior
  • Distribution Trends
  • Growth Opportunities

Our research is written by industry experts who offer insights on buyer behavior, competitive players, distribution channels, and emerging products and trends. Their analysis is based on both primary and secondary research, as well as years of professional expertise in their respective industries. In addition to analyzing current and historical trends, our analysts predict where the market or population segment is headed over the next three to five years.

Packaged Facts Subscription Service
Gain full access to the leading source of consumer market intelligence through an annual subscription to Packaged Facts’ report collection. Choose from Demographics, Consumer Products & Services, Food, Beverage or Cosmetics & Personal Care or any combination thereof. The service also includes access the previous 12 months of existing research (only available for first-time subscribers). For more information, contact a Packaged Facts research specialist.

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Our Customers

Packaged Facts’ clients range from CMOs and marketing managers of leading consumer brands, like Kraft and VISA, to industry consultants, ad agencies, and corporate librarians.

Here's what recent customers have had to say about our research studies:

"I swear Pgk’d Facts is psychic. They have so many titles that are relevant to CFI. Every time we are trying to think of a theme or looking for info in general, up pops a report from Pkg’d Facts."

- Director, Global Strategy, Conagra


"Packaged Facts is a great market research resource with excellent customer service. My dedicated research assistant maintains regular contact and always lets me know when new reports that apply to my project plans are available. Packaged Facts reports are full of interesting, accurate and relevant data that fits my needs. I would recommend Packaged Facts to anyone!"
- Terry Farchione, Harley-Davidson Motor Company

"One of the best parts of using Packaged Facts was that we were able to contact them after receiving the report for extra clarification on various aspects of the report. They were totally accessible and willing to help. This report has made us smarter and has played an important role in our planning for the coming year."
- Karin Sachs, Brand Planner, Arnold Worldwide

Our clients include...

Accenture
Avon Products
Bain & Company
Bayer Consumer Products
Booz-Allen & Hamilton
Boston Consulting Group
Campbell Soup Company
Coca-Cola
DDB Needham Worldwide
Dial Corporation
General Mills
HBO
The Hershey Company
H. J. Heinz Company
Johnson & Johnson
Kellogg Company
Kimberly-Clark
Kraft
Leo Burnett Agency
Masterfoods, Inc.
McKinsey & Company
McNeil Consumer Products
Nabisco
Nestle Foods
Ogilvy & Mather
PepsiCo
Pillsbury
Procter & Gamble
Revlon
Saatchi & Saatchi Worldwide
The Walt Disney Company
Warner Lambert

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Questions?
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