Holiday Spending in the U.S.: Spending on Gifts and Charity is based on consumer spending and gift giving over two decades – including the 2001-2002 and 1991-1992 recessions. Why is this holiday time different? It has more to do with lifestyle changes than with economics, such as consumer attitudes and an aging society. Many Americans view gift-giving holidays differently in light of broader, more charitable concerns such as International affairs and human rights, the environment and animal welfare. The result? Americans have stepped up charitable giving, recycling, and are leading more conscientious lifestyles. In addition, an aging demographic works less and brings home less, meaning less to spend on holidays.

Holiday Spending in the U.S. reveals shopper frustrations, and how to overcome them. The report identifies long-term trends in gift preferences that transcend the current economy: for example more than anything else, people want personalized gifts and gifts of experience.

Holiday Spending in the U.S. unveils long trends not just for the Winter Holidays, but for other Holidays, too, such as Mother’s and Father’s Days, Easter and Halloween, which have been growing in spending unlike during the Winter Season. Halloween, for example, has expanded to include more adult activities and therefore increased its sales. Packaged Facts forecasts the amount spent per participant could reach over $65 in 2008.

What's Covered in Holiday Spending in the U.S.: Spending on Gifts and Charity:

• Holiday spending figures for gifts and other spending (décor, food, candy, cards, plants and flowers) are quantified by holiday for 2004-2008.
• Key drivers in holiday spending: the role of economics in participation and retail spending.
• Trends in spending by holiday are identified for each holiday.
• The holiday spending consumer is analyzed; who spends the most and who is the most generous.
• A review of trends in retail formats: from traditional malls, to lifestyle centers, kiosks and automated stores.
• Where the market is going: forecasts for holiday spending through 2012, by year and by holiday.

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