Streets is today launching an innovative marketing campaign, encouraging customers to buy a Cornetto product to potentially find an MP3 player inside. In what is suggested to be a world-first, winners will find a Samsung S2 Pebble MP3 vacuum sealed inside their Cornetto cone, which is exactly the same weight, size and texture as a genuine Streets Cornetto. Winners will also be able to claim a free Cornetto to compensate for the fact that their original purchase of what they thought to be an ice-cream... ...Read more »
Global branding in the food and beverage industry has never been more challenging. Yet for select leading global companies, the often volatile international marketplace is populated with more opportunities than pitfalls. According to market research publisher Packaged Facts’ new report, Top Global Food and Beverage Companies: Strategies for Success, there are eight companies who continue to exemplify the ideal model for success: Nestlé, Kellogg, Anheuser-Busch (now a part of In-Bev), Wrigley... ...Read more »
A new report has discovered that, since 1991-92, Australian dairy farmers have improved performance and productivity by continuing to change their management practices and adopt various new technologies. The findings are contained in the report, Australian Dairy industry: use of technology and management practices on dairy farms, 1991-92 to 2006-07, released last week by ABARE Executive Director, Phillip Glyde. Results from a survey conducted by ABARE (Australian Bureau of Agricultural and Resource... ...Read more »
The Food and Drug Administration (FDA), America’s food safety regulators, have reportedly given the all clear for the use of rebaudioside A (rebiana) - the sweetest part of the stevia plant. Cargill, the ingredients company that has teamed with Coca-Cola to create their stevia sweetener (Truvia), released a statement indicating that the long awaited FDA approval had been forthcoming. PepsiCo announced they had also received approval for their version of the sweetener. The decision paves the... ...Read more »
As the credit crunch hits the hip pocket of Australian consumers brand loyalty is being tested.Current research suggests that consumers are already turning to private label in some categories in order to save money. Combine this with the diminishing control consumer products companies have over shelf real-estate and the importance of accurate in-store execution intensifies. In spite of the economic forecast, many companies are reportedly continuing to invest in proactive in-store promotional activity... ...Read more »
Global consumption of sports drinks increased 5.9 per cent to 11,582 million litres in 2007, according to the new Global Sports Drinks report from food and drink consultancy Zenith International. North America retained their position as the largest sports drinks market, with a 48% volume share. Yet it was emerging regions, particularly East Europe and the Middle East, that experienced the most impressive growth rates.”In well developed markets, momentum has been driven by consumer interest... ...Read more »
Crust Gourmet Pizza Bars is set to reduce waiting time and improve energy efficiency with the help of a new oven - the first of its kind to be released in Australia. Crust’s flagship Annandale store - one of the busiest stores in the network - is now one of the first pizza shops in Australia to own the innovative new Middleby Marshall WOW! Oven. Previously only available in the US, the oven boasts the fastest cooking time in the pizza industry and has already delivered by increasing productivity... ...Read more »
With 2009 nearly upon us, look for new product marketers to make the year interesting with beauty foods and drinks, detox products and concentrated liquid cleaners that cut costs and help the environment. Datamonitor’s Product Launch Analytics takes a look at these and other trends in consumer packaged goods for the coming year. Nuts About Nuts (and seeds) It wasn’t all that long ago that consumers were told to avoid nuts. Too much fat, the experts said. Well, the experts have reversed... ...Read more »
Global demand for dairy food products has risen by 15% from 40.9 million tonnes in 2003 to an estimated 47.0 million tonnes in 2008, according to a new report from food and drink consultancy Zenith International.”Global consumption has increased for all the products we studied,” Zenith Dairy Market Intelligence Manager, Esther Renfrew, commented. “Spoonable yoghurt has seen the greatest growth over the past five years at 23%. Ice cream volume has also advanced swiftly by 18%, with... ...Read more »
Two Belgian chocolate producers are the first in the world to release tooth-friendly chocolate products onto the market. Daskalidès and Chocolaterie Smet, released the much anticipated chocolate products yesterday, with the release an extension of the current push toward healthier chocolate products. Tooth-friendly chocolate is a innovation courtesy of Barry Callebaut, a world leading producer of high quality cocoa and chocolate. Barry Callebaut’s toothfriendly chocolate has been bestowed... ...Read more »