Streets is today launching an innovative marketing campaign, encouraging customers to buy a Cornetto product to potentially find an MP3 player inside. In what is suggested to be a world-first, winners will find a Samsung S2 Pebble MP3 vacuum sealed inside their Cornetto cone, which is exactly the same weight, size and texture as a genuine Streets Cornetto. Winners will also be able to claim a free Cornetto to compensate for the fact that their original purchase of what they thought to be an ice-cream... ...Read more »
In 2008, food and beverage claims classified as “Natural” - including all natural, no preservatives, organic and wholegrain - were the most frequently featured on new products globally, according to Mintel’s Global New Products Database (GNPD). Claims of ‘fortified products’, on the other hand, took a hit, while declarations of “low” (e.g. low-fat) stagnated. Almost one in every four (23%) launches last year had “Natural”, a nine per cent rise... ...Read more »
Woolworths has today launched a corporate rebranding including a new logo, representing the biggest change to the communication of their brand since the introduction of “The Fresh Food People” just over two decades ago. The new logo, which resembles a peeling apple, is set to be added to over 100,000 staff shirts, 800 trucks, their trolleys and plastic bags and in their 780 supermarkets. It already appears at 30 stores, all of which have been recently opened or refurbished. The logo will... ...Read more »
American fast-food chain Burger King is attempting a novel way to stimulate interest in their brand with the help of social networking website Facebook. Companies have been looking for ways to benefit from the Facebook phenomenon ever since it started to gather momentum a few years ago. This has led to the creation of applications that allow the sending of ‘virtual’ branded gifts to friends and, more recently, the ability to purchase real beverages for friends on the site. Not to mention... ...Read more »
Global branding in the food and beverage industry has never been more challenging. Yet for select leading global companies, the often volatile international marketplace is populated with more opportunities than pitfalls. According to market research publisher Packaged Facts’ new report, Top Global Food and Beverage Companies: Strategies for Success, there are eight companies who continue to exemplify the ideal model for success: Nestlé, Kellogg, Anheuser-Busch (now a part of In-Bev), Wrigley... ...Read more »
Groceries are the top item on which American consumers are spending their savings from lower fuel prices, ahead of putting the money in savings, holiday gift buying and paying off credit cards, according to the results of nationwide research from retail analytics firm Precima. The study also discovered that fresh produce quality was the primary category which influenced switching between supermarkets. Of the 3,013 consumers who were asked to choose from a list of ways they use money saved on gas,... ...Read more »
South Australian wine retailer, Moving Juice Pty Ltd, has accepted that it is likely to have misled and deceived consumers by misrepresenting price savings in its sales promotions.Following an investigation by the Australian Competition and Consumer Commission, Moving Juice will take steps to correct representations made during February, March and April 2008 when it promoted two Coopers beer and Dog Leg wine specials in The Advertiser newspaper and in its sales catalogues. Moving Juice said that... ...Read more »
Major Australian based food and beverage manufacturers have, for the first time, publicly made available company action plans which spell out in black and white how and when they will market a range of their products. Australian Food and Grocery Council CEO Kate Carnell said that the commitment is in-line with the Council’s recently announced Responsible Children’s Marketing Initiative. “Companies participating in this initiative have publicly committed to advertise to children... ...Read more »
PepsiCo is looking into the mindset of a key segment as they embark on a major new branding initiative. Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials/Generation Y - people who were born between 1980 and 1990 - remain confident about what 2009 will have in store for them. According to an omnibus survey conducted by StrategyOne on behalf of Pepsi, four out of five Millennials are hopeful about the future as the New Year approaches, and nearly... ...Read more »
As the credit crunch hits the hip pocket of Australian consumers brand loyalty is being tested.Current research suggests that consumers are already turning to private label in some categories in order to save money. Combine this with the diminishing control consumer products companies have over shelf real-estate and the importance of accurate in-store execution intensifies. In spite of the economic forecast, many companies are reportedly continuing to invest in proactive in-store promotional activity... ...Read more »