CONTENTS
Preface page vii
List of Abbreviations ix
Company Histories
A&E Television Networks 3 Datek Online Holdings Corp. 144
Activision, Inc. 8 Degussa-Huls AG 147
AFC Enterprises, Inc. 12 Dr Pepper/Seven Up, Inc. 154
A.G. Edwards, Inc. 17 Earl Scheib, Inc. 158
Akorn, Inc. 22 eBay Inc. 162
Alamo Group Inc. 25 Eckerd Corporation 166
American Crystal Sugar Company 29 Energizer Holdings, Inc. 171
American Lawyer Media Holdings, Inc. 34 Exxon Corporation 175
Andrew Corporation 38 Facom S.A. 183
Apache Corporation 42 Feld Entertainment, Inc. 186
Applied Power Inc. 47 Fisher-Price Inc. 190
Aqua Alliance Inc. 52 FMR Corp. 195
Archer-Daniels-Midland Company 55 Foster Poultry Farms 201
Arthur Murray International, Inc. 60 Frito-Lay Company 205
Artisan Entertainment Inc. 63 Genentech, Inc. 211
Aurora Foods Inc. 67 Global Crossing Ltd. 216
Balance Bar Company 70 Golden State Foods Corporation 220
Banta Corporation 73 The Green Bay Packers, Inc. 223
Bill Blass Ltd. 78 Greyhound Lines, Inc. 227
The Boeing Company 81 Groupe Danone 232
Boise Cascade Corporation 88 Guthy-Renker Corporation 237
Borg-Warner Automotive, Inc. 93 Hard Rock Cafe International, Inc 241
Brooks Sports Inc. 98 Hartmarx Corporation 246
Buffets, Inc. 102 Hazlewood Foods plc 251
Cablevision Electronic Instruments,Inc 105 H.B. Fuller Company 254
Cadwalader, Wickersham & Taft 108 H.E. Butt Grocery Company 259
The Coca-Cola Company 111 Henry Modell & Company Inc. 263
Cohu, Inc. 117 Hydro-Quebec 266
The Copps Corporation 120 IMCO Recycling, Incorporated 270
Crown Cork & Seal Company, Inc. 123 Imperial Sugar Company 274
Czarnikow-Rionda Company, Inc. 128 Intermet Corporation 279
Dairy Crest Group plc 131 ITOCHU Corporation 283
Daktronics, Inc. 134 Japan Airlines Company, Ltd. 288
D'Arcy Masius Benton & Bowles, Inc. 138 JB Oxford Holdings, Inc. 293
J.D. Power and Associates 297 Seaman Furniture Company, Inc. 407
JJB Sports plc 302 Semtech Corporation 410
Just Born, Inc. 305 7-Eleven, Inc. 414
Kohler Company 308 Shearman & Sterling 419
L.A. Gear, Inc. 313 Siebert Financial Corp. 423
MacDermid Incorporated 318 Sleepy's Inc. 426
Mandalay Resort Group 322 SmithKline Beecham plc 429
McLeodUSA Incorporated 327 Spar Aerospace Limited 435
The Mentholatum Company Inc. 331 Speedway Motorsports, Inc. 438
Mesa Air Group, Inc. 334 Subway 442
Murphy Oil Corporation 338 TearDrop Golf Company 445
National Association for Stock Car Tibbett & Britten Group plc 449
Auto Racing 342
Tokyu Department Store Co., Ltd. 453
National Envelope Corporation 345
Towers Perrin 458
National R.V. Holdings, Inc. 348
TRC Companies, Inc. 461
Neff Corp. 352
Treasure Chest Advertising
Newsquest plc 354 Company, Inc. 465
Tri Valley Growers 468
New York Daily News 357
Unilever 472
New York Restaurant Group, Inc. 361
United Natural Foods, Inc. 479
Nikken Global Inc. 364
The Valspar Corporation 483
Ontario Hydro Services Company 368
Veeco Instruments Inc. 487
Protection One, Inc. 372
Virgin Group 491
Purina Mills, Inc. 376
Vitesse Semiconductor Corporation 497
Rexam PLC 380
Volkswagen Aktiengesellschaft 501
Saab Automobile AB 386
Wenner Media, Inc. 506
The Salvation Army USA 390
Weyco Group, Incorporated 510
Sandvik AB 394
World Wrestling Federation
SBC Communications Inc. 399 Entertainment, Inc. 514
Scottish Media Group plc 404 Young's Market Company, LLC 518
Index to Companies 521
Index to Industries 691
Notes on Contributors 719
