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Appendix 15. Health IT and Health Communication in
Healthy People 2020
Potential Impact on Determinants of Health and Disease
Health communication and health information technology have the
potential to affect the determinants of health and can address health
disparities and improving health outcomes. Some examples follow:
- Social Environment. Sophisticated social marketing
plus social networking tools and processes can make it possible to mitigate the
negative effects of health disparities and support digital social environments
to monitor and advance the nation's health.
- Social Inequalities. Differences among social
classes (education level, SES) exist in the generation, manipulation, and
distribution of health information at the group level and in access to and
ability to take advantage of health information at the individual level. These
communication inequalities can be addressed through initiatives such as
assurance of the quality and understandability of information delivered through
digital media, having universal access to cable and mobile communication
networks, and improving the design and implementation of health promotion
programs for these and other population groups.
- Physical Environment. Global positioning systems and
other technologies can help monitor, collect, and synthesize data from across
the country, ensuring that the nation's physical environment is healthy and
safe.
- Health Services. The quality of health services
could be enhanced by well-designed health information technologies and
evidence-based health communication principles. For example, effective health
care can be extended to the traditionally underserved by adopting and linking
electronic health records, personal health records, telemedicine, and remote
monitoring; and by incorporating health literacy principles into
patient-provider and provider-provider communication that use these
technologies.
- Individual Behavior. Every American could be
supported with personalized, trusted health guidance when and where they need
it via an optimal utilization of HIT and evidence-based health literacy
principles.
- Biology and Genetics. Health information
technologies of the 21st century coupled with contemporary health risk
communication principles can harness personal biomedical and genetic profiles
for timely personalized guidance, population health research, and enhanced
information on health risks and benefits.
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Appendix 14. Explanation of Prioritization Criteria
for Sorting Objectives
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