Economic and Marketing Research

Economics and Marketing Research at the FIC has two primary roles. The first is to examine how marketing activities and product characteristics affect demand for processed foods and agricultural commodities. Findings from this research help producers and processors, commodity commissions, and others evaluate strategies to increase demand for their products.

Some current projects:

•  Examine the impact of eco-labeling
•  Overseas promotional activities
• Sensory characteristics on the value of agricultural products

The second role is assessment of new industry strategies and conditions.

Some recent studies:

• State inspection of livestock slaughter and processing 

          Draft Survey Report

Artisan cheese production and marketing.