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Kids’ Movement

empowerME Motivates Kids 

empowerME is a "by kids for kids" movement that's inspiring all kids to make healthy behavior changes and to become advocates and leaders for healthy eating and physical activity.


Since 2005 the Alliance has been working to create an on-air, online, and grassroots movement to reach millions of kids with “cool” messages about healthy living. Kids across the country have heard our message and to date over one million have made a commitment to dedicate themselves to a healthier lifestyle and to help their families, friends and communities make healthy changes.

After two successful on-air seasons of the Let’s Just Play Go Healthy Challenge on Nickelodeon and some amazing grassroots events, we’ve created awareness of our movement. Now we’re taking it to the next level. In addition to engaging kids with cool, healthy messages, we’re inviting them to use their own voices, speak to each other, get educated and get activated.


  • We’re creating messages, informed by kids, that make healthy lifestyles “cool” and encourage kids to act on their interest by making a commitment to be healthy and defining why their health is important.
  • We're collaborating with media, celebrity and grassroots Champions.
  • The new singing sensation Menudo is featured in the Alliance Public Service Announcement asking kids to take the challenge to go healthy.


  • We’re developing tools, such as myGO Healthy Challenge, an online game-like experience to get kids excited about healthy eating and active living. Once they learn it they can do it. Each and every day. One day at a time. For the rest of their lives.


  • We’re building a platform for youth activism by helping kids tell their stories, identify the hurdles to good health, understand the appropriate tools to make change, and organize with peers and in their communities to fight this epidemic of childhood obesity - and win.
  • The programs and activities of empowerME are guided by our Youth Advisory Board, comprised of 21 youth from across the country


As an adult ally you can empower young people to take charge of their health by eating right and getting physically active.

Encourage the kids you know to go to empowerme2b.org to Join the Movement!


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