Rural Heritage Business Office

Advertising Rates

Issue: Ad Deadline: On Sale:
Winter
The Evener
Spring
Summer
Autumn
Holiday 		10 December
10 February
10 April
10 June
10 August
10 October		 mid January
mid March
mid May
mid July
mid September
mid November
Mechanical Specifications
Trim Size
Format
Printing
Binding
Pages
Line Screen
Negatives		 8 1/2" x 11"
2 columns
offset
perfect
108
133
right reading
emulsion down

Display Ads

Size W x H Black & White
Per Issue 		Color
Per Issue
Full Page 7.375" x 9" $300 $460
2/3 Page 7.375" x 6" or
4.875" x 9" 		$225 $340
1/2 Page 7.375" x 4.5" or
3.625" x 9" 		$170 $260
1/3 Page 7.375" x 3" or
2.375" x 9" or
3.625" x 6" 		$115 $175
1/4 Page 3.625" x 4.5" $100 $140
1/6 Page 3.625" x 3" $65 $98
1/8 page 3.625" x 2" $50 $65

Extra Charges & Credits

Back cover position
Each photo, Minimum

Bleeds or special position
Odd sizes 		$40
$10 first used
   Subsequent uses no charge
10% additional
10% additional

Discounts and Payment

A 10% discount applies to three consecutive insertions, a 15% discount applies to six consecutive insertions. To qualify for these discounts, payment must be made in full in advance.

Payment is due prior to publication unless other arrangements are made.

Advertisers (except non-contract Classified) receive one free copy of each issue in which their ad appears.

Special Categories

* Includes a 1-year subscription ($29 value).
   No other discounts.
*Breeders Directory (no artwork): $80 per 6 issues
*My Card (includes artwork): $138 per 6 issues
*Associations (includes artwork): $125/single space (business-card size) per 6 issues
$225/double space per 6 issues
$390/four spaces per 6 issues
Classified Ads: $0.40 per word, $8.00 minimum
$0.50 for boxed classified, $10.00 minimum
Annual contract includes subscription
The EVENER is our annually updated resource edition. All Rural Heritage advertisers, subscribers, and contributors during the previous year are entitled to one free listing, consisting of business name, address, telephone number, fax number, email number, URL (if applicable), and a brief description of product or service.

The EVENER listings: $20 for the first
$10 each additional listing
free listings with display ad
Agencies: Usual agency fees apply.
Address: Any advertiser using a PO Box in an advertisement must furnish publisher with a legal street address and phone number.
Cancellation: of any advertisement must be in writing and must be received on or before the issue's closing date.
Publisher's rights: Publisher reserves the right to reject or cancel advertising for any reason at any time. Advertising placement is subject to publisher's approval and is positioned on a first come first placed basis unless a special position fee is paid.
Contact:

For more information or to place an ad please contact:
Bethany Caskey, 641-226-6196
fax 641-226-5163
Website Rates
All display ads, Breeders Directory ads, My Card ads, and annual contract classifieds qualify for an email or website link from our Advertisers Index page.
Demographics
Region %
New England 7
Middle Atlantic 11
East North Central 16
West North Central 8
South Atlantic 12
East South Central 8
West South Central 7
Mountain 5
Pacific 5
Canada 3
Overseas 1
Distributors 25

Table of Contents


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03 October 2007