U. S. Food and Drug Administration
FDA Consumer
February 1988, Revised April 1990


QUACKERY TARGETS TEENS

Quackery, an age-old business, costs Americans billions of dollars each year and immeasurable losses suffered from harmful products and delayed medical treatment. The quack's victims are usually thought of as the aged or chronically ill.

But quacks are quick to spot new markets, so it's not surprising that they have discovered teenagers. These youths and their impatience with the blossoming process are fertile ground for quacks. Teenagers are ready to experiment with products that promise to speed their development and ease growing pains.

And many of these junior and senior high school age children have money enough to do the experimenting. In fact, a study by Teenage Research Unlimited revealed that 27.6 million teenagers spent an average of $93 a month on personal items in 1989 for a total of nearly $31 billion.

Further, in families in which both parents work, teens take on more of the family shopping responsibilities. The U.S. Labor Department reports that as of March 1988, 62.4 percent of families with teenagers had two working parents. And a 1987 report by Teen Research Unlimited showed that teens do the shopping in 70 percent of the households with working mothers.

These young shoppers often have access to mom or pop's credit card. And, like their parents, they are buying more through the mail, a medium that offers a cloak of anonymity under which quacks thrive.

The teen years often insecure years, filled with questions like: "Am I beautiful (or handsome)?" "Will my breasts ever develop?" "Shouldn't I be more muscular?" "Am I too fat?" "Would a tan give me more sex appeal?"

Quacks love such questions. And they're ready with answers that have been--according to them--"overlooked or ignored by the established scientific community."

Time is of such essence to the young that they grasp at straws and don't recognize the quack's deceptions for what they really are.

Take a look at some of the advertisements in teen magazines. There's a "space age diet" that allows you to "eat all day and still lose weight," a beauty cream that will ensure "gorgeous, proportioned breasts," and a pill to provide a tan overnight. Sound unlikely? Impossible is a better word. But, fond of superlatives and driven by desire, teenagers are ready to believe such ads.

Here are some of the dubious products that teenagers today are asked to believe in:


RECOGNIZING QUACKERY

It is during the teenage years that people start to become serious consumers, and there's no better time to learn how to avoid quackery. Here are some tips:

FOR MORE INFORMATION

If you have questions about a product or company, get answers before you make a purchase, For information, contact:

This article was prepared jointly by FDA and the Council of Better Business Bureaus.

Department of Health and Human Services
Public Health Service
Food and Drug Administration
DHHS Publication No. (FDA) 90-1147



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