| GovDelivery Benefits |
- Improve Service for Citizens
Email is an effective way to improve information access for citizens. Seventy-seven percent of Internet users - or 97 million Americans - have searched online for information from government organizations at least once. That statistic, coupled with the fact that email is now the number one use of the Internet.
- Communicate Policy and Change Effectively
Raising public awareness about strategic initiatives, major projects, outreach programs, and civic involvement opportunities can help transform government and make it more responsive and effective. Digital Subscription Management offers community leaders a strategic platform to effectively reach and engage citizens.
- Reach Citizens during Emergencies
More than ever, citizens are going to the Internet when emergencies hit. During hurricane Katrina, people flocked to libraries to get online and seek the latest news. Email is an effective way to proactively reach thousands when urgent situations arise. Digital Subscription Management allows communities to send targeted emergency alerts about hazardous spills, flash floods, or water main breaks to citizens based on geographic locations.
- Reduce the Cost of Government
Digital Subscription Management reduces the cost of government by offering a low-cost and scalable means of reaching the public directly, decreasing the need for direct mail, printing, postage, phone calls, and other types of administrative costs
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"We were able to communicate with more citizens, more consistently than ever before. When we are dealing with something as serious as influenza, it is critical that we get information out in a timely manner so citizens can protect themselves - and the email alerts help us accomplish this."
John Stieger, Communications Director Minnesota Department of Health
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